Zoe Karssen FW21: available to order now
Paint splashes as a literal translation of ‘being an artwork brand’
Zoe Karssen is an artwork based brand for women who want to shine, during the day and during the night. Zoe Karssen is tough, rebellious and sexy. But also energetic, unique and distinctive. Now even more than ever: the FW21 collection is the first collection that fashion designer Erik Frenken has fully designed. Frenken was inspired by artist friends: “I wanted to keep it close to myself and I wanted the real arts & crafts feeling in it. That worked.” The result is an all-encompassing ‘street to chic’ collection in which paint splashes literally and figuratively play the leading role.
“When designing this collection, I started in my own environment. I wanted to keep it personal, to stay close to myself. I have asked artist friends to contribute ideas. I wanted something with paint… blobs, splashes and splashes. That studio-like, arts & crafts feeling, I wanted to do something with that. Together we started experimenting and so we came up with all kinds of cool techniques. Scanning paint drops, enlarging them and having them printed or embroidered on the fabric, spray can effects, screen printing, handcraft techniques, processing on the computer and so on. I wanted you to be able to see that real people worked on the collection. Life as inspiration, Zoe Karssen as artwork brand 2.0.”
Check out the beautiful lookbook and you’ll see: every piece from the FW21 collection is literally a piece of art. The collection is also very extensive. From lazy day wear to stunning diva, you can really go in all directions with it. In other words, from street to chic, as Frenken describes it. From sweaters to cocktail dresses and from jeans to one-of-a-kind leather biker jackets. Because: each jacket is personally edited by an artist. A few highlights from the collection are the little black dress made of wool with a hint of glitter, brooches in the form of enlarged splashes with a gold edge, the black tuxedo – super cool and super sexy -, the oversized camel trench coat with embroidered splashes, the black leather dress with an inside of pink jersey, the camel sweat suit with hoody, again with embroidered paint splashes, and so on and so on… Frenken: “All creations radiate coolness and sexyness, but there are certainly fun elements in them. That is essential for me as a designer. Such as the pop-art-like pink inside of the leather dress, but also, for example, with the classic off-white merino coat.”
Zoe Karssen stands for sustainability in the broadest sense of the word. Sustainable materials, sustainable processes and minimal waste. Frenken: “It is a journey in which we keep looking for ways to do better. Cleaner, more ethical, more compact. That is why we have our clothing produced in Europe and we work with an On Demand program. This means that we only produce on the basis of individual orders and therefore no longer have any stock. We also deliver according to the ‘buy now, wear now’ principle: we bring several focused collections per year that are immediately wearable. That also applies to this collection, which is available from now on.”
Paul Bellaart Pictures
Zoe Karssen’s fashion show at Antwerp Fashion Week continues! Monday, July 19 at 6 p.m
Address: Fashion Brewery, Hessenplein 2, 2000 Antwerp All retailers from the Benelux are welcome, subject to reservation. Reservations can be made via [email protected]
Showroom Noire, Hessenplein 2, 2000 Antwerp
Patricia Verheecke: +32 497 426 557
Mote’l Amsterdam, Slijperweg 4, 1032 KV Amsterdam
Alexandra Brands: +31 638 28 64 87
Read more about Zoe Karssen on the brand page: fashionunited.com/companies/zoe-karssen
Source: fashionunited.nl by fashionunited.nl.
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