Zeeman introduces streetwear line Skeer, hip-hop artist Hef can be seen in campaign

After the wedding dress of thirty euros, a fast sneaker and the eau de parfum ‘Air’, Zeeman has once again launched a sensational product: her own streetwear collection entitled ‘Skeer’. ‘A collection of affordable streetwear with which Zeeman wants to question the wearing of expensive branded clothing,’ according to a press release from the company.

The word ‘skeer’ in slang means ‘broken’ or ‘cheap’. That word is applied in various places on the garments, exactly where the logos are usually located on more expensive branded clothing. In terms of design language, the collection also refers to the more expensive designer clothes from street culture. The collection includes a hoodie, a bomber jacket, tracksuit and bath slippers. In addition, there is a long belt that is reminiscent of the ‘industrial belt’ that streetwear brand Off-White introduced a few years ago, and which became very popular in a short time.

Image: Sailor

‘Many young people, especially in the street culture, wear overly expensive clothes because they think it contributes to their status,’ Zeeman writes in the press release. Caroline van Turennout, marketing director at Zeeman: “That is far from sober. A mentality that Zeeman considers very important and that she also wants to pass on to them.” According to Zeeman, wearing Skeer does not mean that you have no money or that you are poor, but that you show that you do not need expensive branded clothing to increase your status. derive.”

Hip-hop artist Hef is the face of the campaign for Skeer and also wrote a rap song on the occasion of the launch. The song conveys the message that you can also look good in affordable clothing. “It’s about who you are, how you think, not your clothes,” the song says. And: “Clothes don’t make the man, this man who makes the clothes, looking like a doezoe for a barkie you have to learn.”

The collection is for sale from 19 November at 3:00 pm via the Zeeman webshop. Hef’s song can already be heard on the Zeeman website.

Image: Sailor

Source: fashionunited.nl by fashionunited.nl.

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