David Koller / photo Pavel Hejný with permission from Zalando
On the way to local relevance, the faces of the campaign are celebrities such as the current ambassador Zalanda and the radio and television presenter Leoš Mareš, actor Jan Cina, singer David Koller or Vratislav Navara and Polish model & MMA fighter Gamou Fall. The spot, whose creative concept comes from the workshop of the Symbio agency, was directed by the talented Luboš Vacke, the key visuals for the campaign were taken by the multiple Cannes Lions winner Pavel Hejný.
Jan Cina / photo by Pavel Hejný with permission from Zalando
The campaign is based on data from the research agency Median, which found that 86% of Czech men think that a person should always look good, but only 21% like to shop. The campaign therefore focused on how to help men turn shopping into a pleasant activity. The main part of the solution are the benefits that the online platform brings and which are important for men: convenient and fast ordering in a mobile application or on the web, a wide selection of brands, including more sustainable, fast delivery, free return of non-matching goods and simple and secure payment.
Leoš Mareš / photo Pavel Hejný with permission of Zalando
“I am pleased that we were able to produce locally and be relevant to our customers in the men’s campaign, in which celebrities from the Czech and Polish markets play, and that we found synergies in our CEE region. This is the first opportunity to visually express our desire to become a starting point for fashion for everyone – in this case also for men, who are very important customers for Zalando on both the Czech and Polish markets. “ he says Dawid Pożoga, Market Lead for the Czech Republic and Poland.
photo Pavel Hejný with permission from Zalando
photo: Pavel Hejný with permission from Zalando
Gamou Fall / photo by Pavel Hejný, courtesy of Zalando
Source: MODA.CZ – Pánská móda, dámská móda a vše ze světa módy by www.moda.cz.
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