The Żabka Group has established a new start-up Lite e-Commerce, which will be responsible for modern solutions on the market of express shopping with home delivery.
For this purpose, Lite will launch the so-called dark stores, i.e. stores used only to handle online orders. The service is to be distinguished by a short delivery time, a wide range, the possibility of ordering high-quality and a wide range of innovative brands available only in Żabka stores and an intuitive application. Żabka promises that Lite e-Commerce will offer “the widest range of products on the Polish q-commerce market”.
What is q-commerce?
Q-commerce is a new trend in e-commerce in Poland, especially in the food industry. Q stands for “quick” and stands for quick delivery. Dark story stores where couriers deliver their orders to customers. If there are a lot of such stores, they shorten the time of the service ordered by the customer to the maximum.
– The development strategy of the Żabka Group is based on building a portfolio of unique, convenient convenience solutions on the market. That is why in recent months we have been joined by two leading companies from the dietary catering industry: Maczfit and the Dietly.pl platform. We are currently expanding the Group with a new start-up Lite e-Commerce, which will create friendly services based on e-commerce, which will allow us to better respond to the needs of modern customers – says Tomasz Suchański, President of the Management Board, CEO of Żabka Group.
Żabka Future’s new strategy
Żabka Future together with an external team of managers established the Lite e-Commerce start-up. Żabka Future is responsible for finding, creating and developing businesses that will enable the Żabka Group to build an ecosystem of modern convenience solutions. The group was established at the beginning of 2021 to develop the chain of stores, their format and assortment even more effectively. The new structure allows for broader activities in favor of innovation and setting the direction of the company’s development. Thanks to Lite e-Commerce, Żabka will offer the widest range of products on the Polish q-commerce market.
– Including Lite e-Commerce in the structure of the Żabka Group is a great example of how dynamically we operate as Żabka Future. The start-up formula will ensure maximum agility in the operation of the new company, while the pilot in the real market environment will allow you to quickly check the effectiveness and offer customers a new quality on the market – comments Tomasz Blicharski, Vice President of the Management Board, Managing Director of Żabka Future.
– Start-up Lite e-Commerce is created by managers with international experience in new technologies, e-commerce and creating digital products. One of our goals is to revolutionize the way you shop online. We are glad that Żabka Future, on the one hand, provides us with operational independence needed to act quickly, and at the same time allows us to benefit from synergies with the rest of the Group – says Wojciech Krok, CEO of Lite e-Commerce.
Source: Salon24.pl: Strona główna by www.salon24.pl.
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