YOXO. How a telecom brand is born and how it makes its place among giants

Everyone thinks he knows what’s best for you. Especially brands. They tell you every day how you could have a better life and brighter hair, a lot of free time, friends and tons of internet. But YOXO thinks you know best what you need. And this is exactly how this service was created and developed, together with its users. In a crowded and extremely competitive field, such as telecom, the chances of a new brand are small and against fate. However, if you find the exact place where you are needed on the market, the beginning can become a reason to celebrate. YOXO marks one year since its launch this month. It is the first 100% digital subscription, fully customizable.

For those who grew up with technology

The new generations, digital natives, are eager. Especially when it comes to technology. They have become accustomed to things happening quickly, in real time, when they need them. YOXO was created in response to the wishes and needs of these new generations of telecom service users. It is the first 100% digital subscription in Romania and the first telecom service that can be managed entirely from the mobile application, without unnecessary visits to representative offices and without long negotiations for promotions and subscription types.

The launch of YOXO took place in the context in which, in the last two years, everything has moved online, in an accelerated wave of digitalization, but the service was thought long before.

“We are facing a generation that has developed and managed technology from an early age, whose expectations and requirements have been shaped by digital devices and services and who, as a result, know and want to make the most of it for their own comfort. YOXO is a service that can be used and managed at any time from the application, can be customized, can be interrupted at any time and, another important aspect, shows the user the consumption in real time, so that he can purchase additional data services at any time. “Everything happens quickly and transparently, as we expect from a digital service,” he says Alina Stan, YOXO.ro Lead & Product Owner.

What the new YOXO brings to the telecom market is a mix of benefits that consumers did not have until now at the same time. Users can unsubscribe at any time, add or remove additional options.

Those who choose YOXO are active young people, who know very well what they need and what they want, accustomed to a fast pace, who live digitally and use services that fit perfectly with their lifestyle.

How YOXO works

YOXO offers mobile and mobile data services, is completely digital and customizable, installs easily and quickly from the App Store or Google Play or Huawei Gallery and can be used by anyone who already has a phone number, subscription or pre-pay card.

Users can close the subscription at any time, because there is no fixed contract period. The subscription can be reconfigured monthly, depending on your needs and preferences.

Data consumption can be verified in real time, at any time, in the application, so users can supplement data services whenever they need.

How YOXO works: the bank card is added to the application and the amount corresponding to the chosen option on the card will be drawn monthly. Any additional options (extra credit for paying the bridge fee, rovinieta by sms; extra internet gig, international minutes, etc.) can be added instantly from the application, depending on the needs of the users.

YOXO is created with its users, so the service has been constantly improved, depending on the wishes of consumers.
For example, the function Invite a friend allows users to give them to new friends who come in YOXO the first month of free subscription while they receive 100GB free.

The application has been updated so that users on any network can be carried digitally.
YOXO is also available for phones with e-SIM, which eliminates the need for a physical SIM card.

And because it’s celebrating one year since its launch, YOXO has an anniversary offer with more internet for the same amount.


Source: IQads by www.iqads.ro.

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