YouTube announced its decision to remove the dislikes counter for videos. This is a rather controversial innovation, since often the number of “thumbs down” directly affects how viewers perceive the video. The platform believes that the change will benefit primarily content creators.
YouTube explains that despite the removal of the counter, they do not plan to give up the dislike button. Users will still be able to express their reaction in this way, which will be visible to the authors in the appropriate section of the “Creative Studio”.
The decision to ditch the dislikes counter follows an experiment that YouTube conducted earlier this year. Thus, the platform wanted to find out whether the innovation would help reduce the number of planned negative attacks on content makers’ videos.
According to YouTube, aspiring creators are often faced with unfair dislike spam. The company declined to share the full details of its research, which lasted for several months.
YouTube won’t be the first company to ditch the dislikes counter due to the negative impact. Previously, a similar experiment was launched by Instagram – the site decided to abandon the displayed number of likes. So far, Meta has not yet decided and made any decision.
In an interview with TechCrunch, YouTube representatives said their decision was not related to increased public scrutiny of the impact of technology corporations on the mental health of minors. Thus, the company is primarily trying to support the authors from harassment and attacks from toxic users. YouTube will begin phasing out the dislikes counter globally starting tomorrow.
Source: iGuides.ru by www.iguides.ru.
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