YouTube will also show you 30 second unskippable ads on your TV

YouTube adds to the platform longer unskippable ads for users who stream videos on the big screen. At the event YouTube Brandcast, which took place on Wednesday in New York, the company made two important announcements, reports AndroidAuthority.

First, YouTube will add to its top-performing content 30-second unskippable ads. The platform categorizes these videos under its YouTube Select service.

“YouTube Select now captures more than 70% of views on TV screens, making it easier for you to use existing ads in front of your most streamed content.”

vynucleating YouTube for marketers

So instead of seeing two 15-second ads back to back, viewers will now see one long 30-second ad that they won’t be able to skip. Second, the platform also brings YouTube ‘Ads on pause’ to smart TVs. These ads appear when viewers pause the video while viewing it. The video they’re watching shrinks and an ad appears next to it.

You don’t want ads, YouTube offers a solution

It seems the only way to avoid these new types of YouTube ads on connected TVs is to pay subscription YouTube Premium. It’s about service a subscription-based service offered by YouTube that provides a better viewing experience.

Subscribers enjoy ad-free videos, offline playback, background playback on mobile devices and access to YouTube Originals – exclusive content produced by YouTube. Offer smooth a uninterrupted viewing experience for users on different devices.

Youtube Applications | Source: Filip Spevár

The platform is also going to tap the fingers of users who use the so-called to block advertising in videos AdBlock. For several years, YouTube has been struggling with this problem, because with such users they lose their finances. You can read more in this article:

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