YouTube streamers have to reckon with 10 ads for videos

Shorts support for advertisers on YouTube

YouTube is also testing a new process that Automatically converts landscape video ads to square or vertical display – depending on how each user prefers to look at the content.

© Nicky Rettke,
Director, Product Management for YouTube Ads
(click on the visual to get a larger view)

YouTube explains in this context:

The machine learning model detects important elements in the landscape ad – such as faces, key objects, logos, text and motion – and breaks the video into distinct scenes. This ensures that important elements show up properly – centered, for example – in the reformatted video.

Advertisers could use the trending shorts format more easily for advertising purposes. Google’s video platform states that the TikTok copy of Shorts already generates 1.5 million monthly viewers and over 30 billion views per day.

Reply to video comments with shorts

Also, YouTube adds a new one Shorts option to reply to video comments added: Users can use these to communicate with their community via shorts. The feature allows creating a Shorts clip based on a comment shared on the video in question.

© SocialMediaToday (click on the image to get a larger view)

The screenshots show that users have a new link to create shorts based on comments. These are then displayed via a sticker in the shorts camera display. TikTok was the first to launch such a function in June 2020, followed by Instagram, which copied the feature from the competition six months later (initially in testing).

Do you currently see more ads when watching YouTube videos? If so, has this had an impact on your YouTube consumption, such as premium subscriptions or reduced usage? Please let us know in the comments.

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