It seems that Google’s insistence on gathering users in YouTube Premium begins to collect its first fruits of consideration after exceeding the barrier of 50 million users. They tell it on the official YouTube blog and the truth is that the triumphalism with which they do it is still somewhat surreal for a service that is regularly consumed by some 2,000 million users around the world.
As you know, YouTube Premium is the latest formula with which Google is trying to monetize the service, beyond advertising. The story began almost six years ago, they recall, in the form of YouTube Red, a modality that included payment for removing ads, as well as for accessing the defunct Google Play Music. In 2018 they changed the chip and YouTube Red moved to YouTube Premium, also including YouTube Music.
Currently, YouTube Premium is the subscription that includes everything: for 11.99 euros per month includes the removal of ads on both YouTube and YouTube Music, as well as the option to download videos for offline consumption and, very importantly, the option to play content on the mobile in the background or when the screen is turned off, main handicap to consider YouTube Music as an alternative to Spotify and the like.
Likewise, YouTube Premium also included YouTube Originals: series, films and documentaries developed exclusively for the platform in the style of Netflix and co. Cobra Kai, in fact), but although they are still being created, by quantity and quality they are like a zero to the left when adding them as one of the benefits of being subscribed to YouTube Premium.
“We have great products on YouTube Music and YouTube Premium that provide truly unique value to artists and creators and the best experience for music fans and video lovers,” he says. Lyor Cohen, Global Director, YouTube Music, in an article that sounds more like trying to sell the product than to boast about it truthfully, and the mention of the limitation on the free use of YouTube Music on mobile phones is irrefutable.
On the other hand, to speak of an entertainment giant such as YouTube, having achieved 50 million paying users in six years, including those who are enjoying the trial periodA month long overall and three months for Google One users, it doesn’t sound too good, especially when YouTube Premium is rated as being “a key pillar in monetization” service. In July, Spotify reported 165 million paying users (including those in trial period as well).
However, no one can deny that YouTube is a monster of multimedia, and not only of video: leaving YouTube Music aside, YouTube is always the largest music player in the world, as I understand from the fact that it only In the last year they have paid the music industry – on many occasions, abusing creators for using any protected work for a few seconds – more than 4,000 million dollars.
Source: MuyComputer by www.muycomputer.com.
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