YouTube launches parental controls for tweens

Social Media MarketingParents can control what their tweens watch on YouTube

YouTube is taking action to strengthen its commitment to the safety of minors on the Internet through new options.

has launched a new parental control option to make it more flexible for tweens and teens to access the content on its platform through a supervised account. This measure comes in the heat of the new philosophy of YouTube, increasingly committed to the safety of minors on the Internet, an issue that has already been addressed through the creation of an exclusive app for children and other improvements in treatment privacy and age restrictions.

Supervised experiences on YouTube

YouTube was originally conceived as a platform for those over 13, although its educational and leisure potential led to the creation of YouTube Kids in 2015, a version exclusively dedicated to children’s content and with a wide range of parental settings. Nevertheless, preadolescents who are in limbo between the adult world and the childish world and have different needs and curiosity. From here, precisely, the new YouTube proposal was born.

“Over the next several months, we will launch a new beta experience for parents to allow their children to access YouTube through Supervised Google Accounts. This experience will have exclusive content configuration options and limited features. We will start with a beta version for families to test it and send us their comments, which we will use to develop and improve the experience, ”they explain from the YouTube team.

YouTube content options for parents

The 3 main content configuration options proposed by YouTube are:

  • To explore: This option opens the doors to content suitable for people over 9 years old such as vlogs, tutorials, video game content, music clips, news, educational content, etc.
  • Explore more: This option contains content for those over 13 years of age, although in the same categories as the “Explore” option.
  • Most YouTube content: This option includes almost all YouTube videos, except those with an age restriction. Plus, it contains sensitive topics that are appropriate only for older teens.

In parallel, YouTube is developing in conjunction with the American, Parent Zone and Be cool on the Internet, in addition to the launch of a campaign with creators that address topics such as bulling, fake news and digital well-being.

New features for families

In addition to the content configuration options, parents will be able to review and manage search and playback histories from your children’s accounts. On the other hand, they will also be able to use Google’s Family Link controls, such as screen timers and new tools that will be incorporated imminently, such as content blocking.

Another interesting change is the restriction to any economic and advertising activity. “For example, we will not run ads in certain categories or personalized ads. Additionally, when we launch this experience, we will disable direct in-app purchases and features for creating channels and posting comments. Since community and self-expression are essential components of YouTube and children’s development, we will work with parents and experts to add some of these features with an age-appropriate approach, “they explain.

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Source: Marketing Directo by

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