Research shows that about 27 percent of Internet users regularly use some kind of ad blocker. This reduces the revenue of the companies that serve ads by a quarter, so they come up with different ways to avoid it.
YouTube, for example, started to send “warnings” to individual users to remove ad blockers and subscribe to the YouTube Premium service, if they don’t want to watch them. The pop-up message, which “pops out” to users, states that the ads ensure that YouTube is free for users and that the only correct way to bypass them is to pay for a subscription.
Google stated that it is currently in question an experiment conducted globallyon a certain number of users, and that what YouTube is doing is nothing strange – and many other portals warn users to turn off ad blockers in order to be allowed access to the desired content.
For now, it is not known in which direction this experiment will develop. It could be the expansion of pop-up windows to a larger number of users, or some other actions that will prevent users from “bypassing” advertisements. In this moment, users who get this message can simply close the window and continue watching YouTubebut the question is whether it will remain so in the future.
On the one hand, it makes sense that YouTube wants users to see the ads served to them. But, on the other hand, users on this site are literally overloaded with advertisements, that it is simply impossible to watch a video normally. YouTube currently serves up to five ads before and during the video, which cannot be skipped or turned off (and at one time they showed up to 10 such advertisements per YouTube video). This is definitely too much and is a direct cause of users installing and activating ad blockers.
Source: PC Press by pcpress.rs.
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