YouTube contributed 313 million euros to the Spanish economy in 2020

69% of teachers say that YouTube helps students and 2 out of 3 parents believe that it is very useful for their children.

For the first time, the effects of the YouTube in Spain they have been analyzed in detail in a study. The independent consultancy Oxford Economics has presented the report From opportunity to impact: evaluation of the economic, social and cultural benefits of YouTube in Spain.

Through this analysis, it is intended to evaluate the economic, social and cultural impact of the world’s most popular video hosting web platform in Spain. Sophisticated modeling and probing techniques have been combined, including anonymous surveys to 2,000 users residing in Spain, more than 2,000 companies in Europe and more than 1,460 content creators from southern Europe (570 of whom are based in Spain).

313 million euros and 21,000 jobs

Every day they are reproduced on YouTube around 1 billion hours of video worldwide. In 2020, the creative ecosystem of YouTube contributed approximately 313 million euros to the Spanish coffers. This figure includes the income generated via YouTube and those not coming from the platform (for example, a baker who increases his sales thanks to his YouTube tutorials). What’s more, 21,000 jobs (in full-time equivalent) They are closely linked to the YouTube ecosystem in Spain.

On the other hand, creative entrepreneurs (YouTube creators with a minimum of 10,000 subscribers on their main channel) take advantage of the options provided by the platform to expand their businesses. Two out of 3 entrepreneurs creative declare that YouTube “has contributed positively to their professional goals.” In addition, more than 70% of creative entrepreneurs claim that YouTube gives them “the opportunity to work the way they best fits your needs”.

The report highlights the example of GymVitural, the business that started Patry Jordan 12 years ago on Youtube. During the pandemic, he played a “key” role and now the business has more than 15 million subscribers across 10 channels.

A place to learn

Both personally and professionally, YouTube It allows Spanish users to develop a wide variety of skills and acquire knowledge to start new hobbies, train and even undertake new professional careers, according to the Oxford Economics study.

In this sense, more than 90% of users declare that they use YouTube to obtain information and acquire knowledge. The 69% of teachers using YouTube state that YouTube helps students learn and 2 out of 3 parents who use YouTube They declare that it has been a very useful platform for their children since the pandemic began.

David Calle He started uploading videos to his YouTube channel in 2011 so his math and physics students could easily watch his lectures as often as needed. Ten years later, with 235 million views and 1.4 million subscribers, David has expanded his project, Unicoos, to other subjects and its audience is international. That’s an example of how the platform helps drive teaching and connects teachers and students.

Spanish talent on YouTube

As stated in this report, the 78% of creative entrepreneurs stated that YouTube has helped them export their content to an international audience which they could not reach otherwise. More than 75% of the playback time of content produced by Spanish channels comes from outside of Spain. Likewise, 65% of creators affirmed that access to an international audience is essential for their channels to survive.

Finally, YouTube has been a very useful platform during the coronavirus pandemic. More than half of the users declared that the social network has been a “reliable source of information” since the pandemic began and the 77% of users agreed that YouTube was a useful tool during this time.

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Source: Marketing Directo by

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