You go for a cell phone and you go out with a Volvo. MediaMarkt has started selling electric cars

From Amazon’s unsuccessful attempt back in 2017 (the experiment remained in promotional operations for some cars) to LIDL through FNAC, more and more companies and supermarkets dare to sell cars, challenging the traditional model through dealers.

Is now Media market who once again offers the possibility of buy cars in a new super store in Madrid, but this time 100% electric. This is what we have been told.

Mediamarkt2
Photo: MediaMarkt.

The consumer electronics distribution company has opened a new store in Majadahonda (Madrid) where it currently offers three models: the Volvo C40 Recharge, the Fiat 500e and the Citroën Ami, all 100% electric and with quite a different price range.

The Volvo C40 starts at 48,884 euros, the electric Fiat 500 around 26,000 euros while the Ami light quad starts at 7,200 euros.

Along with them, electric motorcycles from the Piaggio group, Bensom and Harley Davidson, with its 100% electric LiveWire modelin addition to electric scooters and eBikes.

From MediaMarkt they tell us what their increasingly less atypical sales model is:

“At the moment we are working through a hybrid format between vehicles and motorcycles that are sold directly by the company, and another that is done through the brands themselves,” they explain.

At the moment an experiment in which we will have to see the level of acceptance of this sales model.

The beginning of the end of car dealerships or just an experiment?

concessionaire

Already in 2020 MediaMarkt started selling vehicles in Germany, but previously, in 2016, it offered a Fiat 500 that could be purchased together with a smartphone and virtual reality glasses.

Tesla was one of the first companies to open the ban with its online sales model, skipping dealerships, but it has had enough problems. And it is that the laws of many states prevent them from selling cars online because direct sale is prohibited, they have to go through a dealer yes or yes.

The “electric mobility object”, as Citroën likes to call its Ami, has also been available on surfaces such as FNAC, which became an official distributor alongside the French manufacturer.

LIDL is another example of how the sales model has been changing in the automotive industry. Last year it offered in Germany the leasing of the Renault Twingo, the Renault Clio and the Kia Stonic, and this summer it offered a Chinese electric car, the Elaris Finn through the like2drive distributor.

Amazon also had some temporary car promotions in its catalog in 2017, but it did not prosper. At the moment it seems that it is an increasingly established sales model but that it has not come to fruition.


Source: Motorpasión by www.motorpasion.com.

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