Oreo and Pokémon have decided to bake alimon cookies to mark the 25th anniversary of the famous video game franchise.
Oreo and Pokémon have decided to join forces (and bake alimon cookies) on the occasion of the 25th anniversary of the famous video game franchise. And the cobranding actions of both brands in the wake of such an illustrious event include limited edition cookie packs that will make the most Pokémon fans salivate.
In the guts of these special Oreo packs there are 16 cookies with the faces of Pikachu, Bulbasaur, Charmander, Squirtle and other iconic Pokémon characters. Apparently, and as it happens in the Pokémon universe, the trainers will not have anything easy to catch the creatures crouching in the Oreo cookies.
Trainers will therefore have to throw away their checkbook and buy a good number of cookie packs to really catch all the Pokémon. because the task promises to be arduous and require a lot of patience on the part of the fans.
Developed by 360i, MediaMonks, VaynerMedia and Weber Shandwick, Oreo and Pokémon’s cobranding campaign includes an eye-catching video created with thousands of black and white pixels that are actually cookies.
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In Venice Beach (Los Angeles) Oreo and Pokémon have also installed a mural where a pixelated Pikachu monopolizes all the spotlights made with 8,000 3D replicas of Mondelez subsidiary’s limited edition cookies.
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