Yettel: The goal is one million recycled mobile devices by 2025

After last year’s successful mobile phone recycling program, Yettel is expanding the program to other electronic devices. All interested citizens, regardless of whether they are Yettel users or not, can recycle laptops, routers, tablets, modems and smart watches in addition to mobile phones.

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“So far, we have recycled more than 250,000 phones with our users. Now we are going one step further and expanding the program to other devices. We have set an ambitious goal to recycle at least one million mobile devices by 2025. We invite our fellow citizens to help us in this, and to safely dispose of and recycle the electronic waste we create,” said Saša Filipović, commercial director at Yettel.

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Saša Filipović, Commercial Director, Yettel

According to the Statista portal, around 1.5 billion mobile phones are sold annually in the world, while GSMA research shows that 86 percent of the European population uses mobile telephony services. Most people use one mobile phone for 18 months, although devices can last longer. Recycling just one mobile phone saves enough energy to power a laptop for up to 44 hours.

Since the start of the campaign in April 2020, by recycling 250 thousand mobile phones, Yettel has disposed of 17 tons of electronic waste, which allows 5100 grams of gold, 2380 grams of platinum and palladium and 2380 kilograms of copper to be reused. In a new campaign, during July and August, for each recycled device, users receive a discount in the amount of 10 thousand dinars, which they can use in the next 30 days to buy a new phone, smart watch and accessories. The devices can be handed over in any of the 125 Yettel stores throughout Serbia.

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In addition to the device recycling program, Yettel also implements other environmental initiatives, such as the use of paper bags and issuing electronic bills to users, waste recycling in the administration building and the use of electricity obtained from renewable energy sources.

Recently, a three-year strategic partnership agreement was signed with the Mountain Rescue Service, in order to increase the safety of all mountaineers and recreationists. The goal is to provide adequate support to citizens, whether it is an emergency situation or a stay outside.


Source: PC Press by pcpress.rs.

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