Yeezy and Gap Form Threesome with Balenciaga

Did Kanye West ditch another 10-year-old in 2020 cooperation contract Between his fashion brand Yeezy and the American chain Gap, now a third factor has been added to the formula: Balenciaga. The three brands will collaborate on a clothing line that will be sold through Gap, according to a press release from Yeezy Gap – the brand name under which West designs for Gap.

West and Demna Gvasalia, chief designer at Balenciaga, have been friends for quite some time. The two have also worked together before, this year Gvasalia was appointed creative director for a series of events and presentations surrounding the launch of West’s album Donda. In terms of style, the two are a great match: both love bold volumes and alienating images, and their aesthetics are somewhere between metropolitan streetwear and urban streetwear. high fashion. All of that will soon go into the mix with the accessibility of Gap.

Collaborations between major fashion brands have been the order of the day in recent years: think of the joint collections of Fendi and Versace or Balenciaga and Gucci that were launched in recent years. Those collections were characterized by a kind of mash-up of iconic items and logos. A Fendi bag was covered with meandering Fendi logos and Versace’s signature Gold Medusa headstock, a Balenciaga sneaker was lined with Gucci’s signature monograms on beige canvas.

The name of the project, Yeezy Gap Engineered by Balenciaga, suggests that the collaboration between Yeezy, Gap and Balenciaga will be slightly different: as an extension of the current partnership between Yeezy and Gap. Items from that line, including a loose-fitting hooded sweater and the ‘Round Jacket’ – a round, quilted jacket made of thin, shiny fabric – sold like hot cakes last year. It remains to be seen what Balenciaga will bring in.

The first drop from Yeezy Gap by Balenciaga is scheduled for June.

Yeezy Gap’s Round Jacket. Image: Yeezy Gap

Source: fashionunited.nl by fashionunited.nl.

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