Japanese giant Yamaha, like its rival Honda, will be at this year’s edition of the EICMA fair in Milan in November.
Last year’s salon was canceled due to restrictions imposed by the corona virus pandemic, so many manufacturers turned to online presentations. Triumph and BMW Motorrad are just some who have decided to take such a step.
However, Yamaha’s decision was not an easy one, and the president of its European division, Eric de Saines, emphasized that.
After carefully monitoring the epidemiological situation and assuring the organizers of the EICMA salon that all visitors will be able to enjoy a safe environment, we believe that the right decision is to be present at this extremely important event.
EICMA is extremely important for the entire motorcycle industry, because it is an event where the motorcycle community can feel the reactions of customers and the media to new products, the name is a deep connection.
Although we are still far from returning to normalcy, this year’s edition of the withered salon gives us the opportunity to physically connect with the fans of our brand, and not just virtually, reads the statement.
With two rival brands present in the hall in Milan, there is no doubt that an extremely exciting event awaits us.
Source: Moto Berza by www.moto-berza.com.
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