Xiaomi will soon start selling laptops in Russia, if the rumors are true

From unofficial sources, it became known about Xiaomi’s plans to start supplying laptops to the Russian market. This was reported by the Izvestia resource, citing a source in a partner company of a Chinese electronics manufacturer. The possible start of deliveries of Xiaomi laptops to the country is confirmed by several more resource sources in the Russian market.

Image Source: Xiaomi

According to analysts, against the backdrop of the cessation of supplies to Russia of laptops of the world’s leading brands, Chinese devices have every chance of success in the Russian Federation. Talks about the supply of Xiaomi laptops to Russia have been going on for a long time, according to an Izvestia source in one of the retail chains. According to informants, deliveries may begin before the end of autumn. Xiaomi is one of the major global brands that has not stopped supplying smartphones to the Russian Federation after the events in Ukraine began, but its laptops have not yet officially arrived in the country – only through parallel or “gray” imports.

At the same time, M.Video-Eldorado told Izvestia about plans to expand cooperation with Xiaomi and start selling laptops from a Chinese company, whose devices are distinguished by an attractive price-quality ratio and a set of necessary functions.

According to Eldar Murtazin, a leading analyst at Mobile Research Group, demand for laptops, as well as for smartphones, decreased in the country by about 50% in the second quarter of 2022 compared to the same period last year. At the same time, there is an expansion of the presence on the market of inexpensive Chinese models that have occupied a niche that has stopped official deliveries of well-known brands.

“Xiaomi’s entry into the Russian laptop market is quite logical – in an environment where official deliveries of laptops from American and Taiwanese vendors have been suspended, such a step will allow the company to significantly increase sales, the analyst says.

TelecomDaily CEO Denis Kuskov also considers Xiaomi’s decision to start selling laptops in Russia quite justified. He noted that now Chinese vendors are in a privileged position, since competition in the Russian market is weakened.

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