Xiaomi ousts Apple in smartphone market

In the second quarter of 2021, the Chinese company Xiaomi took second place behind Apple in the global ranking of smartphone deliveries. The market as such benefited from the corona pandemic.

While Samsung remains firmly in first place, Apple loses terrain. Xiaomi, also known as the Apple of China, also delivered the most significant growth in the last quarter with a sales increase of 83 percent, while Samsung recorded a 15 percent increase and Apple only 1 percent.

In terms of market share, Samsung accounted for 19 percent of global smartphone sales in the second quarter, while Xiaomi finished at 17 percent and Apple at 14 percent. Oppo and Vivo compete for fourth and fifth place with 10 percent market share each.

The main reasons for Xiaomi’s growth are strong sales growth in Latin America and Africa. Compared to Samsung and Apple devices, Xiaomi offers products that are at least 40 percent cheaper.

Still, Apple needn’t worry too much. Analysts at Morgan Stanley and JP Morgan have high hopes for the iPhone 13, which is expected to launch this fall.

Photo shutterstock

Source: Mobile – Emerce by www.emerce.nl.

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