Xiaomi is one step away from overtaking Samsung in global smartphone supplies

It looks a bit as if the world of technology is shaking off the unpleasant consequences of the pandemic and the market recorded an increase in smartphone deliveries to stores in Q2 2021. Yes, you think right – phone companies also recorded increases, except maybe Huawei, which was not included in the list prepared by Canalys. So who is it?

The top three are Samsung, Xiaomi and Apple, followed by Oppo and Vivo – apparently this is what the lists of the largest and most popular smartphone companies will now look like.

But even more interesting than the market share itself are the increases recorded by individual companies. The leader of the ranking, Korean Samsung recorded an increase of 15%, Oppo 28% and Vivo 27%. Practically in place, because Apple appears here with only a 1% increase, but no one is surprised – this year they have not shown and have not released any smartphone yet, which cannot be said about other manufacturers who shoot more devices like a rifle machine – especially Xiaomi. So when it comes to increases, the last quarter of 2021 may look completely different, especially if people all over the world are throwing themselves into the new 13 iPhones.

Why such an impressive 83% growth of Xiaomi. Aggressive prices on most price shelves and the multitude of smartphones are undoubtedly the main reasons for the increase in the supply of devices to stores. People want to buy these phones, and stores want them. I am afraid that it is primarily about the lower and middle shelf, which is why the Chinese company wants to increase sales of its high-end devices such as the Mi 11 Ultra as much as possible. Is it possible? Breaking through to the awareness of customers investing in a smartphone of 5-6 thousand zlotys may not be easy.

For example, deliveries of Xiaomi smartphones in Latin America increased by as much as 300%, 150% in Africa, 50% in Western Europe. We do not know to what extent it results from the company’s focus on these markets, and to what extent from the changes or trends prevailing in them, but at this rate of growth this year, Samsung in the leader’s position may be slightly behind. Although the three of them will be fighting with each other for a long time and changing places from time to time. As you can also see in the chart above, Oppo and Vivo, which seem to be much less popular brands in Poland, have a significant share in the market. Who was missing? Obviously Huawei, which is apparently losing all the time so much that it has stopped appearing on these types of lists. There are no Motorola, OnePlus and Asus on it, so they are still a niche and I would rather not expect significant increases. Just look at your friends and smartphones they’ve recently bought. For me, they have long been Apple, Samsung and Xiaomi (which seems to have taken the place of Huawei, which was once popular in Poland).

Remember that this list concerns the supply of smartphones to stores, so it does not translate 1: 1 into actual sales. However, it clearly shows the interest of stores in the products of individual companies, which of course is largely based on contracts between them, but also illustrates the interest of customers, at least potential.


Source: AntyWeb by antyweb.pl.

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