According to the global smartphone market share report by Canalys, a global market research company. Published in the second quarter of this year, it was found that Xiaomi, a global technology leader. It became the world’s No. 2 smartphone maker for the first time with a market share of 17% and a growth rate of 83% year-on-year.
Canalys said in a report that Xiaomi is shifting its business model from being a “Market Leader Challenger” to “One of the Market Leaders” as a result of innovative initiatives such as channel integration. of business partners and smart management in the free market Canalis further commented that Xiaomi’s new goal is to become the world’s largest smartphone maker.
In Q4/2020, Xiaomi ranked third in the world’s market share, with 43.4 million smartphones shipped, with a growth rate of 31.5% compared to the same period last year. The growth rate was higher than that of Apple for the first time. And in the first quarter of 2021, Apple was ranked second in the world’s smartphone market at 15%, with Xiaomi having a very similar market share of 14% and smart delivery. 49.4 million smartphones and a growth rate of 69.1% compared to the same period last year.
Since Xiaomi released the first premium smartphone. is a family of smartphones Wed 10 Xiaomi has invested in many important areas. In terms of camera technology, screens, charging systems, intelligent manufacturing processes, and more, Xiaomi has invested in a variety of areas to enter the premium market by bringing cutting-edge technology into the hands of consumers. and is the one who sets the direction of the smartphone industry
Xiaomi is the first smartphone manufacturer to bring many innovations to the market, such as photography technology. Xiaomi introduced a 108MP camera, GN 2 camera sensor and innovative liquid lens. on the screen side Xiaomi is leading the research of the 3rd generation of embedded camera technology. Xiaomi is also a leader in battery charging, for example, introducing wired charging technology with a maximum power of 200W and wireless charging with a maximum power of 120W for the first time. First phone to offer a lithium-ion battery with a graphene core Including the second generation silicon oxide battery, Xiaomi is also the first leader in the use of ceramic coating in smartphones. Be a new trendsetter in the smartphone industry continuously.
In terms of production innovation Xiaomi has started the first phase of the smart factory. by various production lines In this factory it works automatically. and has a production capacity of 1 million premium smartphones per year Xiaomi also has a research facility that facilitates the research of many new materials and technologies, including innovative testing and advanced manufacturing processes.
Xiaomi takes innovation as an important part of corporate culture. And Xiaomi has invested a lot in research and development. Including the recruitment of the most talented personnel. In 2020, Xiaomi invested more than 10 billion yuan in research and development, and Xiaomi is expected to increase its budget by 30-40% this year. Moreover, at the beginning of 2021, Xiaomi will have the largest recruitment in history. Xiaomi recruits up to 5,000 engineers a year, or equal to 20% of the total number of personnel. In addition, Xiaomi has also carried out a number of projects to motivate talented personnel. including a $1 million tech talent search program Incentive projects for new engineers or others, and in July Xiaomi shares more than 16 million shares of the company with nearly 700 young engineers as part of its Young Engineer Incentive Program.
Xiaomi’s Global Expansion Including changing distribution channels is an important factor that helps promote Xiaomi to become the world’s second largest smartphone manufacturer from the world’s smartphone market data gathered. by canalis Xiaomi is expanding rapidly in the market outside of China. It has a year-over-year growth rate of 300% in Latin America, 150% in Africa and 50% in Western Europe. Xiaomi’s quarterly results for the first quarter of 2021 also indicate that Xiaomi’s smartphones are available in more than 100 markets worldwide, being the No. 1 smartphone market leader in 12 countries and No. 2 in the European region. The smartphone market in India has been maintained for many years.
Source: Siamphone by news.siamphone.com.
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