“Say what they say, the choice will always be yours.” This is the starting point of Banco Santander’s new advertising campaign, whose motto is “We are the choices we make”.
“The creative concept is based on the idea that life is made of choices and progress is the result of the choices we make. And in the face of uncertainty and adversity, we can choose to stand still or move on.
The campaign starts this Friday, September 16th, and will be present for a month in
television, radio, digital and counters. Creativity is by Wunderman Thompson. The spot was produced by Garage, directed by João Nuno Pinto.
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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