“More knit, less straw” is the motto of an action carried out by the WTF brand on Spotify with the aim of marking, this Saturday, World Music Day. For one day, the telecommunications operator aimed at the youth segment will replace all ads aimed at its target on the audio streaming platform with songs by four Portuguese artists.
Cíntia, Diogo Piçarra, ProfJam and T-Rex were the names chosen in an initiative whose objective, explains the brand, is to “provide a differentiating experience to music lovers, while promoting national artists”. Havas is the agency responsible for the action carried out by the brand owned by NOS.
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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