Would you eat a man in the name of philanthropy?

WORLD – The “Eat A Swede” campaign, created for the Swedish Food Federation (SFF) by the McCann Stockholm Agency (part of the I&F Group), aims to provoke debate and open a discussion on sustainability and the nutrition of an ever-growing world population. One of the ways that the Swedish Food Federation recommends is the “Go Swegan” program, which is based on the acceptance of a healthy diet and sustainable practices.

Every year, more natural resources are consumed, primarily food, due to population growth (it is predicted that from 7.8 billion inhabitants today, the world’s population will grow to as many as 10 billion by 2050), lifestyle changes and overall increase in consumption. All of this is closely linked to higher energy consumption to produce more food, rising CO2 emissions, excess food waste – from biological waste to plastics. That is why we are constantly working on finding alternative diets in order to maintain sustainability.

Famous Swedish actor Alexander Skarsgård when we know him from the movies “The Legend of Tarzan”, “Big Little Lies”, “Godzilla v. Congo” or series “Real blood” appears in a satirical film designed to raise awareness of the global food deficit, but also to introduce the public to the high standards of sustainable food production in Sweden. Humane treatment and legally guaranteed animal rights, the lowest use of antibiotics, strict rules on the use of pesticides and the reduction of industrial food waste to only 3%, put this Nordic country at the very top of countries with sustainable food production practices. All this is reflected in the adoption of healthy habits and a healthy life of the Swedes themselves, who are among the nations that have the least problems with obesity or some other unhealthy habits.

Although the film itself in a somewhat shocking but witty way suggests a diet of human meat, albeit grown in the laboratory, the message is clear – we are (still) not ready to eat human meat, even when it is grown in the laboratory. That is why SFF, which gathers over 800 producers of food products and different types of drinks, is on the site Eataswede.com recommends other ways that can also contribute to sustainable food production.

You can watch the whole movie on the link:

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Source: PORTAL by marketingmreza.rs.

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