The US emerges as a’Korean Wave powerhouse’… Russia, the sustainable growth of the Korean Wave
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| [서울=뉴시스] Bulletproof Boy Scouts. 2021.01.01. (Photo = Courtesy of Big Hit Labels) photo@newsis.com |
[서울=뉴시스]Reporter Lee Jae-hoon = The number of Hallyu fans surpassed 100 million last year for the first time in history with the outstanding performance of K-pop idols such as “BTS” (BTS) “Black Pink” and the movie “Parasite” (director Bong Joon-ho) amid the global pandemic of Corona 19.
According to the ‘2020 Global Hallyu Status’ published by the Korea Foundation (KF, Chairman Lee Geun) on the 14th with the Ministry of Foreign Affairs, as of September 2020, the number of Hallyu clubs around the world was 1835, and the number of Hallyu fans was 14,77,7808. For the first time in history, it exceeded 100 million people.
In particular, the number of Hallyu fans increased by about 5.47 million compared to the previous year’s 99,32,8297. The number of members per club increased by about 2000 compared to the previous year. The foundation analyzed that “it shows the gradual integration and growth pattern centered on competitive clubs.”
This’Global Hallyu Status’ is a survey of the current status of Hallyu in 109 countries around the world, cultural characteristics, and precautions for cultural exchanges, as well as the current status of Hallyu clubs and club members in 98 countries.
The report is based on the strength of the Korean Wave, which has advanced in all directions amid the unprecedented spread of pandemic ▲Club activities (translation, interpretation, reaction, cover dance) that are systematically and strategically operated in accordance with the characteristics of various platforms and channels ▲Pop Culture He cited success cases that proved the possibility of overcoming the linguistic limit, which is a major barrier to enjoying the content (winning the Academy Award for Best Work of the movie’Parasite’, and entering the Korean music billboard chart of BTS).
▲ The world’s first paid Ontact (online, face-to-face) concert implemented with media technology optimized for digital platforms ▲ Powered by the world’s first webtoon platform that has established itself as a new Hallyu genre by creating a Korean format optimized for the web environment Analyzed as wearing.
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| [로스앤젤레스=신화/뉴시스]Director Bong Joon-ho is posing in a press room after receiving an award for the film’Parasite’ at the 92nd Academy Awards, which ended at the Dolby Theater in Los Angeles, California on the 9th (local time). The film’Parasite’ won four categories, including the Best Screenplay, International Film Award, Director Award, and Best Picture Award. 2020.02.10. |
The US emerges as a’Korean Wave powerhouse’… Russia, the sustainable growth of the Korean Wave
By region, the number of clubs in Asia decreased for the first time since the survey. The foundation announced that “the Korean wave in Japan, the Korean wave in China, and the ethical issues of the stars of the Korean wave have become an issue.”
On the other hand, the increase in the number of clubs in all regions outside of Asia, such as the Americas, Europe, Africa, and the Middle East, also showed positive signs of easing regional concentration.
In the Americas, the Korean Wave continues to grow. In particular, the United States has grown into a systematic organization system with an average of 1 million members, and has become a Korean Wave powerhouse.
In particular, they are growing pies in the U.S. market, including webtoons, games, and Korean food, as well as the popularity of children’s characters such as’Parasite’,’Parasite’, the success of dramas such as’Kingdom’ and’Pink Pong’.
In Latin America, such as Brazil, Mexico, and Argentina, active club activities are continuing, centering on K-pop and K-drama. Thanks to this, the number of club members in the Americas reached 15.8 million, up 30% from 12.15 million last year.
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| [서울=뉴시스] Global Hallyu status cover. 2021.01.14. (Photo = provided by Korea Foundation) photo@newsis.com |
The number of club members in Europe increased by 25% from 14.04 million to 18.87 million, mainly in Russia, where the Korean Wave fever is hottest. The foundation said, “Russians’ love of Korean culture is expanding from K-drama and K-pop to all fields such as movies, classics, food, Korean, and traditional culture.”
In Africa and the Middle East, where popular culture of other cultures is difficult to establish, the Korean Wave rose, led by K-drama and K-pop, and Egypt and Jordan stood out. The number of club members in this region increased 3.7 times to 1.19 million from 320,000 in the previous year, and the future movement of the Korean Wave is raising expectations.
However, despite the remarkable achievements ▲The growth of Hallyu in Asia, which was the base of the early Hallyu, is shrinking ▲Europe, where Hallyu fans are concentrated in Russia (accounting for 80% of the number of club members) ▲Overly commercial or sensational Hallyu and blind Hallyu fans As antipathy is also observed, a new strategy is required to analyze the cause and maintain the position of the Korean Wave to establish effective countermeasures, the Foundation said.
KF Chairman Lee Geun said, “The ‘2020 Global Hallyu Status’ is a data that can confirm the spread of the Korean Wave, which is continuing even in difficult times, with figures and reports,” he said. “The Korean people at home and abroad have established business directions and I hope this will be a reference material for understanding the current status of Hallyu.”
KF plans to distribute the ‘2020 Global Hallyu Status’ to the government, media, and cultural and artistic institutions. Those interested in the Korean Wave can read the book online (http://ebook.kf.or.kr).
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