World Emoji Day: How To Use It For Brand Communication

Almost all users of a smartphone have already sent them: emojis. On the occasion of the upcoming World Emoji Day, we will show you how you can use the little pictures for your customer relations.

July 17th is a day of action that nobody thought of a good decade ago: World Emoji Day. The little pictures are extremely popular with users – and brands can also use this for their communication. Emojis are particularly suitable for building a bond with customers. That, in turn, can affect the company’s success. Because customer loyalty is the key to satisfied customers. A bond between brand and customer: in is created through personalized communication, appealing service and a pleasant dialogue. Potential consumers: those who have bonded with a brand are more likely to have a long-term relationship with it.

Emotions promote customer loyalty

In other words, expressing emotions through the use of emojis and thus bringing the human factor into the written conversation can promote customer loyalty. And this is becoming more and more necessary as interactions with a brand are increasingly located digitally and take place via channels such as instant messaging (+63 percent) and text messages (+41 percent), like the American telecommunications company AT&T in one study occupied.

However, with text-based communication, the emotions can quickly be lost – unless brands add them. The good news is that emojis help convey emotions in a very simple way. In doing so, they offer marketers an easy way to convey emotions and the human touch that people consider positive.

Emojis increase the opening rate by 85 percent

Emojis can be used to involve customers more and to support an emotional approach. In fact, companies found LeanPlum and App Annie in one study found that including emojis in a push notification increased the open rate by 85 percent. There is also evidence that contextualized emojis in email subject lines increase read rates.

For brands, however, it is important to define which communication formats and which context are suitable for the use of emojis and which are not. For example, the use of emojis in conversations about invoices or when processing complaints is not suitable. Brands should also be careful not to overuse emojis.

How do you feel about emojis? An absolute must or definitely a no-go? Let us know in the comments.

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