World Cup 2022: Organization criticizes Hummel for “devaluing” progress in Qatar


The organizers of the 2022 World Cup today criticized Hummel, who will supply Denmark’s equipment without the brand’s symbols, as a form of protest, for “devaluing” the progress made in Qatar.

“This shirt carries a message. We don’t want to be visible during a tournament that cost thousands of people their lives. We support the Danish national team at all levels, but not Qatar as an organizer.”

The organizers of the 2022 World Cup dispute Hummel’s claim that this tournament “cost the lives of thousands of people” and refer, based on official figures, that “three workers died in accidents at work during the construction of the eight stadiums”.

In a statement, the organizers highlight “the reforms made in the labor market, recognized by international organizations”, and reject the trivialization of their “sincere commitment to protect the health and safety of the 30,000 workers who built the stadiums and surrounding infrastructure”.

The organizers add that they have maintained a “solid and transparent dialogue” with the Danish Football Federation (DBU) on the matter, and ask that this organization “report the result accurately”, in particular to Hummel.

Since the delivery of the 2022 edition of the Football World Cup to Qatar in 2010, the small but wealthy Persian Gulf emirate has come under heavy criticism over the rights of migrant workers, the LGBT+ community and the tournament’s environmental impact.

With the approach of the World Cup, which will start on November 20, sponsors and brands have adopted more or less radical positions.

In the specific case of the Danish team, in addition to the manifest protest of the unbranded shirts, the training equipment will also display “critical messages” and two sponsors have accepted the replacement of their logo.

The Qatar Football World Cup will take place between November 20 and December 18, with the Portuguese team in Group H, with Uruguay, Ghana and South Korea.


Source: Futebol 365 – Notícias by www.futebol365.pt.

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