Without the DBX, Aston Martin would be dead


Aston Martin has been at its worst for almost three years. But recent changes in management, shareholder and the arrival of the DBX SUV have allowed the Gaydon firm to take its head out of the water.

The Aston Martin DBX turns out to have arrived at the right time. It is a lifeline for the British car manufacturer. Aston Martin has just announced its results for the first quarter of 2021 and is doing quite well given the many challenges the automotive sector is currently facing. The company reported higher than expected revenue for this part of the year, although it still recorded a loss of 42.2 million pounds, or around 48.7 million euros. In total, Aston Martin sold 1,353 cars, more than double the same period last year – and the DBX accounted for 55% of its sales. The turnover also increased by 153% over one year, a result obtained thanks to DBX as well as to the increase in orders for its GTs.

“I am satisfied with our performance during the first three months of the year, with results in line with our expectations, good growth and progress on the path of improving profitability and cash generation”CEO Tobias Moers told our colleagues at Reuters. “We are encouraged by the growth in orders for GT, sports cars and DBX, which provides good visibility for the future.”

The revival of Aston?

Above all, Aston Martin’s management team is adamant about its outlook for 2021. The targets remain unchanged: 6,000 units are to be sold. Additional revenues are expected to arrive in the second half of this year following the presentation of several models in special editions. All of them still remain well-kept secrets. The company has probably already reached out to its most loyal (and wealthy) customers giving them the opportunity to purchase these exclusive models.

Other variants of the DBX are also expected soon, which will further help Aston Martin meet its goal of selling 10,000 units per year by 2024 or 2025. Tobias Moers and Lawrence Stroll, new main shareholder of the Gaydon brand, have therefore work to do, but the figures are encouraging.


Source: Turbo.fr – L'info en continu by www.turbo.fr.

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