IDC said the competition was tighter in the second quarter than Omdia saw, but the position of the big loser is the same.
If Xiaomi plays its cards well in the fall, it can overtake Samsung from the mobile market after overtaking Apple – already in terms of the number of smartphones shipped, because on the revenue and profit side, the reins are still in the hands of the apples. The IDC According to its survey, Samsung shipped 59 million mobile phones in the second quarter, up 9.3% from a year earlier, true: that period was battered by the emerging coronavirus epidemic at the time. Overall, the Korean market share fell from 19.5% to 18.8%. Xiaomi, which has shipped 53.1 million phones according to IDC calculations, is much better at filling the gap created by Huawei, which has been banned from Google, a 86.6% year-on-year increase and a market share of 10.3%. It increased to 16.9%.
Apple’s 44.2 million delivery and 14.1% share aren’t bad either (last year: 37.6 million and 13.6%, respectively), but it’s time for the apples to look back because BBK brands are coming up: Oppo 32 , 8, and Vivo shipped 31.6 million mobiles, and if I put these two together, I could even crown the umbrella company as the largest mobile manufacturer, of course the ownership thing is much more intricate than that. Then there’s Realme, iQOO, and OnePlus in BBK’s catchment area, too, so it’s going really well for the parent company. But also for the market as a whole: from last year’s 276.6 million deliveries to 313.2 million in the second quarter of this year, an increase of 13.2%, and the momentum is likely to last until the second half of the year, although supplier difficulties are expected. .
Source: Hírek és cikkek – Mobilarena by mobilarena.hu.
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