With its new iPhone 13, Apple could capture a third of 5G smartphone sales

Apple is about to unveil, Tuesday, September 14, 2021, the iPhone 13. If the technical specifications of this new opus of the iPhone are no longer a mystery on the Internet, the questions relate to the possible repercussions on the market. Jeff Fieldhack, analyst at Counterpoint, anticipates in a note published on September 10, an enthusiastic welcome in the face of this launch, expected as a new booster for Apple in 5G smartphones.

The Cupertino giant is the world’s number three smartphone by volume, behind the South Korean Samsung and the Chinese Xiaomi, but by far number one in the market in terms of value. Apple only entered 5G with the launch of the iPhone 12 in October 2020. This did not prevent it from capturing 24% of sales of 5G smartphones for the whole year. last, according to Counterpoint, rising to second place in this market segment in 2020, just behind Huawei.

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