Winter sales, 40% of Italians do not shop

Just over six out of ten Italians (62.3%) will take advantage of the winter sales to shop, a “ritual” that affects over 15 million families who will allocate a total spending budget of up to 275 euros, against 254 for Last year. These are the main results ofsurvey on the 2022 winter sales carried out by Confcommercio-Imprese for Italy.

Among the most requested items, at the top of the preferences, clothing (93.4%) and footwear (84.1%), while the largest increases compared to last year are sports goods and accessories, respectively + 7.7% and + 5.8%; among the purchasing channels, trusted stores are confirmed in first place for half of Italians, while online is chosen by 40% and mainly for the purchase of fashion items.

Over half will do it to save money

The uncertainty of the current economic phase is felt by finding confirmation in the behavior of consumers: in fact, among those who do not buy on sale (almost 40%) more than half will do so to save, while among those who will make purchases the share of who will spend like last year (+ 4.1%).

According to the Confcommercio Research Department, about 60% of retail businesses believe that the number of customers who will enter the store for sales will not be very different from last year. However, there is a small minority in which widespread pessimism still prevails on business performance.

Six out of ten traders say they are not satisfied with the action taken by the government to support companies in their sector for the management of the health emergency. Precisely to better address the Covid emergency, 42.7% of companies have also resorted to e-commerce, of these 26.7% have intensified online sales, 16% have opened an e-commerce channel .

Hag? Three out of four Italians will save

Two out of three Italians will give gifts for the Epiphany, for a total expenditure of 1.9 billion, 100 million more than last year, but still with a 20% reduction in spending compared to 2020, equal to non-purchases for 300 million euros. Three out of four Italians declare that they have spent a lot on Christmas and New Year’s Eve and want to save something in view of the increases already entered in the shopping cart. This is what emerges from a research by the Confcooperative Study Center, according to which the average expenditure for each consumer will be equal to 70 euros.

La befana is confirmed to be a party for children, among the gifts that will dominate the toys that predominate in the South according to 47% of the interviewees. Socks full of sweets, chocolate but also charcoal produced with Italian sugar in the Center for 40% of the sample. In the North, on the other hand, clothing wins for 37%. Travel then follows, even if cancellations from 1 out of 3 Italians flock, pay TV subscriptions, books and products for personal well-being.

Confcooperative also reports, however, the holidays have exacerbated the difficulties for 10 million Italians. This is a slice of the country to be taken over and put back on track through measures to combat poverty and active policies to tackle a scourge that is not only economic but which risks undermining the country’s social harmony in the coming months.

Source: RSS Economia by

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