Winter production is profitable: This household is proof of that!

That the production of winter crops can be very profitable is shown by the example of the Dimitrijević family from Jovac near Ćuprija, which has been processing vegetables that they grow on their own farm for more than a decade. Every year, they deliver up to 12,000 jars of processed tomatoes, carrots, peppers, beets and cabbage to customers.

Photo: Fertile Valley

It all started with gherkins, today they produce 12,000 jars a year

It all started again 2008. years when they did the ransom gherkins for other companies throughout Serbia, which lasted for about four years, and then they decided to use raw materials from their own farm and try to pack gherkins themselves and place them on the market, after which they gradually expanded product range. As Ivan Dimitirjević told us, they first started making winter clothes for a small circle of people, first of all for acquaintances and friends, and as the circle of customers gradually expanded, they decided to take a step forward and establish craft shop for processing vegetables and fruits.

“We started with the production of some 2,000 jars of gherkins, so we added product by product, from what we had. After that we shopped plum from which we made compote, then a mixed vegetable salad, to stand out as the main product ajvar. That is how we increased the quantities, and it has been since 2015 uniform production by quantity to some 12,000 jars a year, because that may be the maximum for our household and how to do it properly “, says Ivan Dimitrijević, owner of the family company” Plodna Dolina “.

It is more profitable to grow vegetables on smaller plots

The idea, says Ivan, was to base production and processing on what they already have, and it is a quality and healthy raw material, from which all products are made, by traditional recipes. Thus, they expanded the range, which today includes fifteen different products, of which they produce in just one season 3,000 jars of ajvar.

“I think it’s best to work a couple of cultures which are supplemented. There is no big diversification, to have more products, because we are working on smaller plots and it is more profitable. It is better when the peppers are worked on 25 – 30 ari for all that is born is used. The first class goes in ajvar, a little more colorful in a salad, a good fillet also goes for ajvar, for lutenica the second class of peppers. That way, each paprika is used and it is better than making one plot per hectare, and at the same time there are 10 cows on the farm with other additional jobs, which is very difficult to get everything nowadays “, states our interlocutor.

Roasting peppersPhoto: Fertile Valley

They sell winter clothes to unions, but also online

Demand is often and greater than production, and since they opted for traditional hand processing, it is difficult to say to produce any larger additional quantities.

“Otherwise we would have to.” we buy raw materials, we are changing the way we work, so that this is the maximum amount of processed products for one household. In this way, we completed the production process, and we decided to union sales winter, since we have a lot of unions here in Pomoravlje. From kindergartens, hospitals, schools and other institutions and there it is billing regular. We sell some 90 percent of our products through unions in Jagodina, Paracin, Ćuprija and a couple of institutions in Belgrade, and since last year we have also started internet sales, mostly in Belgrade and Novi Sad, but also in abroad. Experiences are different, but customers are generally satisfied, which is the most important thing, the products are good, the raw material is excellent “, Dimitirjević points out.

According to him, it is generally on the market this fall a smaller genus of vegetables. He notes that there will be a great demand for paprika and it will be until the end of September, and the price is the same as last year. bigger, currently it is around 120 dinars per kilogram on average.


Source: Agromedia by www.agromedia.rs.

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