TikTok users could soon dislike comments, for example to identify spam. However, the “I don’t like” should not be publicly visible.
The social media platform TikTok confirmed to TechCrunch, that in the future users may be able to identify comments that they consider uninteresting or inappropriate – via the dislike button. The feature is already being tested in selected regions.
However, the dislike will not be displayed publicly and authors will not be notified that their comment was rated “Dislike”. Users also cannot see how often, for example, a comment has been rejected. TikTok explains that the feature is intended to help users flag content that may be spam or doesn’t make sense in the context of the video. However, the Dislike button is not intended to be used to report comments and is intended to replace the standard process for reporting harassment, hate speech, or bullying. explained further TikTok in a blog post:
We’ve started testing a way for individuals to identify comments they consider irrelevant or inappropriate. This community feedback will add to the set of factors we already use to keep the comments section consistently relevant and a place for real engagement.
Social media expert Matt Navarra spotted the dislike button in the app’s code earlier this year, suggesting that TikTok has been working on development for at least a few months:
TikTok is testing a dislike button for comments 👎 https://t.co/InrRRR96JS— Matt Navarra (@MattNavarra) April 13, 2022
The company has so far declined to share details about the dislike button’s user interface.
Options for checking comments on TikTok
Aside from the private dislike button, TikTok also plans to experiment with a reminder feature that can guide users to the comment filter, bulk block, and delete options. These would be displayed to users whose videos receive a lot of negative comments. In case the Bytedance platform introduces this feature, it would be added to the existing creator tools, for example filtering all comments for manual review.
Users already have the opportunity to decide for themselves who can comment on their own videos, for example only accounts they follow or nobody.
Do dislike buttons make sense?
TikTok’s dislike button is not new, platforms such as YouTube and Reddit also offer users the opportunity to mark comments with “I don’t like”. On YouTube, the number of dislikes can now only be viewed by the authors of the video, while on Reddit the number of downvotes can be viewed publicly. Twitter has also tested a private dislike button for replies to tweets. Facebook had a dislike button but decided to remove it.
Dislike buttons can be misused against individual users. This not only leads to emotional insecurities on an individual level, but can also severely limit the distribution of content on the platforms and thus reduce success. So it makes sense for social media companies to scrutinize how and for what downvote features should be used – just like TikTok is currently doing.
Source: OnlineMarketing.de by onlinemarketing.de.
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