why the SEAT Arona could also be surpassed by the Toyota Corolla

There is only one month left to finish 2022 and we already have the practically complete photograph of the car sales this year, which will be the worst in a three-year period marked by an endless chain of crises.

However, there are models that have managed to shine in this debacle: except for a last-minute surprise, we already know which cars will take the best-selling podium, with the Hyundai Tucson and Dacia Sandero at the forefront. A podium from which the SEAT Arona could be left out.

A disastrous year for SEAT in Spain splashes its star model. An SUV that is only gasoline

SEAT Arona 2021

The B-SUV de SEAT In a year it has gone from reigning at the top to being relegated to third position and at a considerable distance from Tucson and Sandero. Between January and November it takes 16,015 models soldquite far from the 21,946 units harvested in 2021.

Although he ends 2022 on the podium remains to be seen: the Toyota Corolla, who has made more regular numbers throughout the year, signs the 15,929 units. In other words, only 86 units separate the compact hybrid and the urban SUV.

Debacle and SEAT in 2022. With the microchip crisis strangling brands and production, firms are being forced to prioritize the most important or profitable models. SEAT belongs to the Volkswagen Group, sharing a platform and elements between the general brands of the German conglomerate.

And the numbers registered this year show that SEAT is not among the priorities. At least for the units that are delivered in Spain: at the moment it is out of the TOP 5 in terms of sales in our country, with 45,672 models sold. It is surpassed by Toyota, Kia, Hyundai, Volkswagen and Peugeot.

To put these figures in context, in 2020 and 2021, despite the pandemic and the microchip crisis, SEAT was the best seller in our market, with 70,523 and 68,721 respectively.

In short, if production is weighed down, so are deliveries and therefore registrations. In November, no model of the brand has made it into the TOP 10. And in general throughout the year, month by month, if any were present it was the Arona or the Ibiza. Del León, once a super-seller, we don’t even talk anymore.

Toyota Corolla 2023

Without electrification and little margin for offers. On the other hand, it must be taken into account that the SEAT Arona does not have electrified versions, not even mild-hybrid. In return, he gets to have a more adjusted price.

Although not as much as the Dacia Sandero (second best seller of 2022). And keep in mind that the Hyundai Tucson, which will be the most marketed of the year, also has hybrid and plug-in options.

In fact Regarding the Toyota Corolla with which it is now measured, not that the gap in price is huge taking into account the characteristics of one and the other. The Arona starts at 21,530 euros, without discounts, and the Toyota Corolla, which has also just been renewed, at 28,350 euros, also before offers.

Although they are almost 7,000 euros difference, the Corolla is a hybrid (ECO label) and much more powerful: in its current access version it signs 140 CV for the 95 CV of the cheaper Arona gasoline TSI. The Japanese is also better equipped.

SEAT Arona

But with discounts, the difference is even smaller: With the contribution from the brand and financing, the access Toyota Corolla stays at 24,200 euros. Meanwhile, the cheapest Arona does the same at 18,650 euros. In other words, while Toyota applies a discount of more than 4,000 euros, SEAT’s offer does not reach 3,000 euros.

Also, SEAT has not promoted its discounts for months beyond the leasing offers for individuals, which includes the Arona. A formula that although it is indicated as the future, in Spain it is anecdotal at the moment.

One only has to look at the figures for rental companies, where these sales are computed: 92,607 units in 2022 and where conventional renting is also included. Meanwhile, the private channel has 330,687 registered models in a year that this channel is not exactly shining.

In short, the SEAT Arona still remains third, but as soon as the Toyota Corolla does a little in December and if the SEAT SUV does not get an arreón like the one in May (of which it partly lives in that third place now), we could see it off the podium.

The 10 best-selling cars of 2022

model

units sold

HYUNDAI TUCSON

20.425

DACIA SANDERO

18.211

SEAT ARONA

16.015

TOYOTA COROLLA

15.929

VOLKSWAGEN T-ROC

15.164

TOYOTA C-HR

15.141

FIAT 500

14.647

BE SPORTAGE

14.000

PEUGEOT 2008

13.928

PEUGEOT 208

13.291

The 10 best-selling cars in November 2022

model

units sold

FIAT 500

1.877

TOYOTA YARIS CROSS

1.856

DACIA SANDERO

1.722

HYUNDAI TUCSON

1.676

TOYOTA COROLLA

1.606

BE SPORTAGE

1.574

CITROEN C3

1.537

RENAULT CLIO

1.481

TOYOTA YARIS

1.477

RENAULT ARKANA

1.352


Source: Motorpasión by www.motorpasion.com.

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