Why European consumer associations are attacking TikTok

The organization of the European Bureau of Consumer Unions (BEUC), a federation of 43 consumer associations, has taken legal action against TikTok with the European Commission and the network of consumer protection authorities (CPC). She believes the app violates consumers’ rights and accuses them of deceptive and unfair marketing practices.

TikTok’s terms of service are said to contain several illegal clauses, in particular regarding the copyright of videos posted by users. The platform reserves the right to reproduce and modify them without their consent. The policy on coins and virtual gifts is also alleged to be abusive. In particular, TikTok changes the exchange rate at will, which could skew transactions in its favor.

Minors too exposed

But it is also the lack of protection of minors that would pose a problem. They would be too exposed to targeted advertising and inappropriate content. Finally, the collection and storage of personal data is not mentioned in a way that is understandable enough for young people. If only those over 13 theoretically have the right to register on the application, the UFC-Que Choisir stresses that 45% of those under 13 say they use it.

Along with this European approach, consumer associations have alerted their competent national authorities in 15 countries to initiate investigations. In France, it is the UFC-Que Choisir who requested the DGCCRF. The plaintiffs are now waiting for an investigation to be launched at European level but also for a binding decision to be taken as soon as possible so that TikTok comes into compliance with the law.

Sources : UFC-What to Choose, BEUC

Source: Politique, Droits – 01net by www.01net.com.

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