Moran Babai – Ninja tracks alongside Telan in the gardens
“My wife Rona founded the company in 2003, and I joined it later. Rona has a bachelor’s degree in physical education and a master’s degree in administration and leadership in education, and our specialization is in running additional curricula (TLN) in urban kindergartens. Until Corona arrived, we worked in about 50 local authorities and employed about 150 freelancers in various fields. We are a very professional and esteemed body, and our curriculum in music is even considered by the Ministry of Education to be ‘green’ and recommended. In March last year, we launched a project that included all the kindergartens in the city of Netanya, we recruited and trained teachers and staff – then the corona arrived and everything we did went down the drain.
“In the first closure, our activity fell to zero within a second, and all the workers went out to the IDF. We have since returned to work here and there, but in the end we had to close the offices and move the activities to our home. We tried to run the curricula online, but it only worked in a few places. At this point, we joined hands with a sportigan company from the field and together we opened a company for ninja tracks made of hitchhiking, which is a non-slip material. The tracks of ‘Ninja Street’ are intended for children aged two to 14, with the idea that the child or his parents scan a barcode and receive instructions for exercises and tracks according to his age. We have already installed close to 20 such units in parks and public centers. At the same time, we run summer camps with content in several local authorities.
“The situation is not simple, because we have not had significant income for more than a year, but I hope that after the Tishrei holidays we will return to running the TLN programs in the kindergartens. Until then we are training new staff members to replace those who have left the field. Fortunately, a few years ago we started a company that imports sports and music equipment for kindergartens, schools, shops and authorities. It has activity, although not on the scale we are used to, but in such a complex period it is also an important source of income for us. ”
The author is a co-owner of “RB Movement in Pleasure – Classes and Workshops Ltd.” Rishon Lezion. Tel: 077-3313344.
Avital Sasson – this summer helped fill the batteries
In the last decade, I and two partners have set up two large amusement park facilities on the promenade of Eilat: Tarantula, which is a 53-meter-high carousel, and a 50-meter-high booster, which rotates like a windmill. Money in the winter and earning in the summer, so it turned out that the corona caught the city in the worst situation it could be – the end of winter and the beginning of summer, when the coffers are still empty.
The first closure fell on Pesach, so we had to close both facilities for about two and a half months and take the workers out to the Khalat.
“I felt the most damage in the restaurants, which stopped operating. In the facilities, the situation was better, because they do not have large current expenses. The first thing we did was rethink financially, among other things with the property owners from whom we rent the area of the facilities and restaurants. The first closure, and what happened is that the city of Eilat experienced until Rosh Hashanah a flourishing that has not been remembered for many years.
It should be understood that since the open skies policy began in 2013, Eilat has been declining, because Israelis prefer to travel to sites abroad that are both much cheaper and give a different atmosphere and culture. When it became impossible to leave the country – everyone came to Eilat, The closures that followed.
“On March 7 this year, we reopened, and since then Eilat has been full of visitors, and our facilities and restaurants work very well. However, what has changed in the city is the mix of visitors. Young guys no longer come here as they used to, partly because of the shocking prices, and in all my years in the city I do not remember the promenade being closed at 11 o’clock. Now there is talk of a closure on the Tishrei holidays, but we are coming under pressure. We take care of ourselves and understand that it is probably not over yet. “
The author is a co-owner of the company “Aria Eilat Ltd.” which operates amusement park facilities on the Eilat promenade. Tel: 052-2898790.
Naor Narkis – Create your own clientele
“More and more business owners are trying to build a digital community around the business and field in which they operate, knowing that over time they create the audience they are addressing. They feed it with content and where they can learn more about their services. The start is always difficult, but when the audience goes Accumulated and enjoyed over the years the content, the life of the community managers becomes easier.Often they choose to give their community most of the stage of the content within it, thus strategically creating the same audience that others pay for over time in sponsored promotion.
“The decision to build a community is strategic, and its goal is to create an audience that you can always reach organically and builds authority in your field over time. This way you can keep in touch with the customers you build over the years, and once there is a crisis or professional change in activity or services. Access them quickly and at low cost. “
The author is an expert in networking and community management on Facebook and a lecturer at the Center for Financial Growth at Bank Hapoalim
Shosh Bitton – to retain domestic tourism customers
“Eilat, as a city based on tourism, is characterized by seasonality in business activity, and if that is not enough – the corona has caused significant damage to businesses as well as the population in the city employed in this industry. However, we must remember that this is the time to provide a high level of service in order to retain domestic tourism customers, so that they can return and get to know the city not only in the days of Corona.
“Beyond that, every business has a peak and a decline. Therefore, it is imperative to be up-to-date and sophisticated, manage cash flow, save costs through concentrated shopping, take advantage of the positive cash flow and save some of the funds for rainy days, literally.” The cash flow account, bank credit structure and financing should be compatible with the investment structure. “
The author is the manager of the Eilat branch of Bank Hapoalim
Source: Maariv.co.il – כלכלה בארץ by www.maariv.co.il.
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