Seen from the point of view of restaurant owners, uniforms can act officially in contact with guests. If it is a restaurant with a relaxed ambience and light music, where maybe only young people go out, we would say that we do not need uniforms, moreover, they can cause a counter-effect. That’s not quite true.
The restaurant staff is largely judged by the guests based on appearance and performance. Waiters are the ones who are almost the only ones who have contact with your source of money, they represent the entire management of the restaurant, as well as you.
One scientific study showed that uniforms can even positively affect staff performance.
Uniforms are not expensive and can be easily obtained, and they are a significant benefit for the restaurant, but also for a better guest experience. You can create uniforms yourself, you can hire a designer, you can order uniforme online or go to the tailor in person. This is a very simple way to raise the level your restaurant. Find out more about the importance of uniforms for the restaurant below.
Benefits of restaurant uniforms
Did you know that the first impression is the most important thing about restaurant uniforms? Did you know that impression is gained over time from one tenth to seven seconds? There is a serious psychology of uniform design, but we will deal with the benefits here.
The uniform identifies the restaurant staff
No one wants to accidentally happen to another restaurant guest by mistake ask him to bring him a menu. This can be very uncomfortable. In that situation, the guilt in the guest’s head can easily fall on you and you will have a dissatisfied customer.
However, if all employees wear a standard uniform, it is difficult to make such a mistake. Guests should not only differentiate between waiters and guests, but also between managers, hosts and restaurant waiters.
The uniform will instill confidence in the guests
The uniform design of the restaurant staff will infuse trust your guests to be served by a professional. It doesn’t matter how professionally trained your waiter is, because he will already look more professional with the uniform.
So what if you are a casual restaurant or bar? The idea that a uniform can seem “suffocating” you mit. The staff uniform can still fit into a casual style. It is important that it is clean and of the right number, and you can choose the design yourself. The positive effect will certainly not be missed.
If you own, say, a sports pub, uniforms can be made up of black pants, clean sneakers and some printed t-shirt that is in the shape of a sports jersey.
Blue is desirable, based on many studies that have shown that customers believe that the job is more competent and that you offer a better service, if the uniforms are blue.
It will affect not only the guests
Restaurant uniforms will not only affect the guests and their experience, but as we said, they will have positive impact on employee behavior. Scientific research on Northwestern the University of Chicago showed that the participants in the experiment, who had the task of performing activities related to the medical profession, were much more present and approached the task with more attention when they wore a white coat.
Of course, there is no point in your employees wearing white coats. The point is that when they train in a uniform, they know it’s time for work, they identify with others who wear the same uniform, they pay more attention to what they do and all of that results in a better performance of the individual.
The uniform will emphasize the restaurant brand
Chances are you spent a lot of time yes carefully arrange each corner your restaurant. From floor to ceiling, over with napkins, you had to choose everything in accordance with the brand of the restaurant. The same story is with uniforms. They are another good way to emphasize your brand.
Your aesthetics are paramount, so according to her and your brand, you should choose a design that the guests will like in themselves, because it fits. Also, it is a good idea to put your restaurant’s logo on some part of the uniform. It can be on the back of the shirt, on the shoulder or on the pocket of the apron.
An additional option, which may not always be the best solution, but should be kept in mind, is to make some T-shirts, jackets, hats or anything that will contain your logo for your employees. That way you will get a walking advertisement outside the restaurant almost for free.
It will establish a positive team mentality
The idea of restaurant uniforms is a great way to establish a team mentality among your staff. It’s visual a reminder that everyone strives for the same goal. Everyone identifies with the colors of the restaurant, with their colleagues and feels belonging and attachment. Responsibility for each other and team observation of duties will also contribute to better results.
The clean and elegant uniform will influence the opinion in the minds of all who wear it, but also those who observe it, and will associate it with professionalism and cleanliness, which is essential for the evaluation of the restaurant by the guests.
If you already have some ideas on how to create uniforms, that’s great, but before that, consider the factors on which the creation should depend, such as formality, price, material, brand fit, ease of cleaning and soiling. Once you have followed all the rules, you will easily conceive and implement the design.
Source: Portal o ekonomiji by www.economy.rs.
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