With the Covid-19 pandemic, e-commerce companies are drowning not only in orders, but also in returns. But returning a product can be expensive for online sellers. According to Wall Street Journal (WSJ), this can cost up to $ 20 depending on the product.
Placing the product in the store can lower this cost, but with the pandemic, this option is no longer very popular. This is why some returns are no longer even requested. The dissatisfied consumer is reimbursed and asked to keep the product or give it to someone else.
However, sellers do not blindly choose to let you keep a product or on the contrary to collect it. To decide in which cases they will ignore the product, the large e-merchants use artificial intelligence algorithms, a practice in which Amazon was a pioneer.
Several parameters can weigh in the balance, starting with the type of product, its price, the freight costs and the history of the purchaser. It is not known how many products are affected by this abandonment strategy, but they are rather inexpensive products. Among the examples cited by the WSJ, there are books, makeup, batteries and a cat harness. Nothing really fancy.
Source : WSJ
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