A staggering 90 percent of customers read messages about the status of their parcel after ordering. You can find out how not to let this potential go unused in Paqato’s whitepaper. [Anzeige]
The most important differentiating feature in e-commerce is now customer satisfaction. Immediately after ordering in an online shop, however, the performance for the customer experience often drops. But responsibility for these does not cease to exist once something has been bought. Post-purchase communication is the magic word. This includes all communication between online retailers and their customers from the time they place an order. The anticipation of a package is what makes this strategy so effective. Click rates of up to 75 percent are not uncommon.
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With dispatch communication to the conversion fireworks
Whether by email, SMS, WhatsApp or Facebook Messenger – with post-purchase communication tools, online retailers can reach their customers via any channel and provide them with information on the parcel journey. You can find out how this works in Paqato’s whitepaper. The advantages are obvious:
- With shipping notifications, 75 percent of customers get back to your online shop to find out about the current shipping status.
- Proactive updates on the travel status of the order reduce your customer: indoor service inquiries by up to 30 percent.
- Dispatch messages offer you space for additional advertising such as banners, additional product placements and special promotions. So you can achieve repeat purchases of up to ten percent.
Would you like to improve the customer experience and accompany customers after they have placed their order? Then download the whitepaper now and discover the full potential of package travel.
Download the whitepaper directly for free!
Source: OnlineMarketing.de by onlinemarketing.de.
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