Dacia registered during 2020 a number of 47,380 vehicles on the Romanian market. The value includes 5,024 Dacia vehicles delivered in 2020 for the Police fleet. Thus, the market share of the brand rose at the end of 2020 to 32.4%, compared to 30% at the end of the previous year.
For the tenth consecutive year, the podium of the best-selling cars in Romania was occupied in 2020 by the trio Logan, Duster, Sandero, each of them registering an increase in their share in the respective market segment.
Podium occupied by the trio Logan, Duster, Sandero
Thus, Logan remained the most popular model on the domestic market, with 18,627 units sold. Launched just a year ago, the Stepway version accounted for almost a quarter of all Logan registrations.
Duster managed the performance to exceed the registration volumes from the previous year (12,161 units in 2020, compared to 11,736 units in 2019), consolidating its position as the authoritarian leader of the SUV segment in Romania.
Similarly, Sandero (9,420 registered units) recorded an increase of over 1% in its share in the B-Hatch segment. Over 90% of Sandero’s sales were in the Stepway version.
Remarkable results obtained by two Dacia asphalt models at the end of their career
The results recorded by both Logan and Sandero (with the Stepway version) are all the more remarkable, as both are at the end of their careers. Their relay has been taken over since the end of last year by a new generation of models that are making major advances in design, equipment and perceived quality.
The new Logan and Sandero models were recently awarded the title “Car of the Year 2021 in Romania”.
Sales in foreign markets
The total sales of the Dacia brand (Romania, plus international markets) reached, last year, 520,765 units. In Europe (EU + EFTA countries), Dacia sold 385,674 cars.
Top 10 foreign markets in 2020
1. France – 98,370 units;
2. Italy – 56,848 units;
3. Germany – 52,310 units;
4. Spain – 49,771 units;
5. Morocco – 38,173 units;
6. Turkey – 30,800 units;
7. Poland – 22,321 units;
8. Belgium – 19,000 units;
9. Great Britain – 18,917 units;
10. Hungary – 11,611 units.
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Source: Promotor by www.promotor.ro.
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