“In the middle of my life after starting a home and family, after challenging struggles when I thought I was in one big, ongoing motherly routine, we went on a ski vacation in the snowy Dolomites, where I was struck by the realization that I wanted to establish an international European-branded fashion brand. 47) Owner and designer, half of the duo behind the Jerusalem brand MICU.
After years in the world of advertising, Stern, the traditional Jerusalemite, decided to fulfill her great love for fashion and fellowship with Inbar Ben Shabbat (33), a fashion designer and a young and secular mother from Tel Aviv. The connection of the two creates a wonderful tension between restrained and elegant and loose and sophisticated. The inspiration is taken from the world of Renaissance art, portraits of aristocratic and royal families, as well as from modern and ancient arch architecture. Old and new. “MICO draws inspiration from the powerful modern woman, from the lioness mother, the one who decides to take a dream and make it come true.”
It all starts at home
Stern grew up in a home where her mother, Hannah, was a top seamstress. “All her life she revolved around sewing and secretly illustrated fashion illustrations of noble dresses for royalty around the world. As part of her studies, one of her dresses was chosen to be sent to the Queen of England. Due to life circumstances she left her great love of haute couture and began nursing studies “She did not forget her great love. Along with raising the children and her work in the hospital, she would open a large table on which she would professionally spread fabrics. Fashion is undoubtedly her mother’s dream, a dream she did not fulfill herself.
“Knowing that a large part of who I am today was created and formed because of my mother’s preoccupation with clothes, creating clothes, the right shape, just meticulously meticulous to fit us, her daughters, the garment she sewed. Her sewing is deeply etched in my heart. It’s a big part of my childhood. “That’s my foundation in understanding how a garment should be on a woman’s body. My standard is set by the standard my mother designed and sewed for me. This harmony of garment and body, and the ability the garment gives the body to be feminine and noble are some of the treasures I received from my mother.”
The MICU collection consists of female cuts that blend with cuts from the male world. In the debut collection, they used design elements taken from Michal’s mother’s tailor-made sketch archive, and are reflected in a variety of items of silk and wool shirts, tailored but very feminine wool dresses, tailored pants, classic skirts, silk scarves printed with the MICU print. An Italian mohar and a hand-made turbo hat next to elevated turtlenecks and delicate-sleeved sleeves.
All items are sewn in salon sewing that combines handmade and finished works.
They made history and last month became the first Israeli brand to star on the cover of a magazine distributed in the Emirates, L ‘official Arabia magazine in which Israeli model Yael Shelby is photographed wearing a pure silk shirt printed from the collection.
Available at the online store www.micuandmicu.com
Source: Maariv.co.il – אופנה by www.maariv.co.il.
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