We have rarely seen such virulent criticism of a new BMW. But this time the criticism comes directly from BMW.
Like many other manufacturers, BMW is present at the CES show in Las Vegas this year. But, due to the coronavirus crisis, the show is being held virtually for the very first time in its history.
Video of the BMW iX against the 7 Series
So BMW had to improvise. For this, the propeller brand has made some videos showing the technological evolution between an old 7 Series E60 generation, opposed to the brand new iX SUV. And the surprise is that the old 7 Series is going very hard by flying in the feathers of the new (via an imaginary dialogue).
Fortunately it ends well
Rest assured, the grandfather and the youngest one still find common ground at the end of the video. The new electric SUV and the old V12 limousine find that BMW’s evolution is remarkable in just over two decades, although purists will no doubt welcome the iX with more coldness than some of the brand’s other novelties …
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