When Petit Beurre says “Thank you very much” to caregivers

It is a great moment for Petit Beurre de Lu. For the first time in 124 years of existence, the fameaux biscuit will bear a different mention from its unalterable “Lu, Petit Beurre, Nantes”. In fact, to thank the nursing staff in the Nantes region, the teams from the La Hayes-Fouassière (Loire-Atlantique) factory where the cakes are produced, changed the ribbon and replaced the inscription with a “Thank you very much “.

Distribution to nursing staff and farmers in the Harmony sector

“We wanted to thank the nursing staff of the Nantes region in our own way, with a strong symbolic act. By changing the inscription of the Véritable Petit Beurre for the first time since its creation in 1886, it is the entire team of l ‘production plant which was involved in this gesture of thanks and which takes part in this original project “, comments Matthieu Le Paih, director of the Lu Factory in La Haye-Fouassière.

In total, more than 280,000 cookies were distributed to nursing staff in the Nantes region and to players in the Harmony wheat sector. “This is our way of thanking our French partners involved in the Harmony program, who have continued to supply us with the wheat and flour necessary for the production of cookies in recent weeks“, continues Matthieu Le Paih.

Changing printing ribbons

This operation required the adaptation of the Petit Beurre production chain. “Véritable Petit Beurre biscuits are cut from a ribbon of dough using imprints fixed on a rotary axis. 50% of the imprints have been interchanged”, specifies a spokesperson for the Mondelez group, owner of the LU brand.

The cost of the operation has not been specified, but Mondelez already indicates that 18 new messages, including “Thank you very much” will be printed on the Petits Beurres and marketed from September.