Municipalities can now use WhatsApp again for their external communication. Since the end of 2019, the private version of WhatsApp and the API version of WhatsApp For Business were no longer allowed to be used for this.
Talks between the Association of Netherlands Municipalities and parent company Facebook have yielded results. Facebook will allow its use by municipalities.
From mid-January, municipalities can submit an application for a license for WhatsApp For Business to so-called Business Solution Providers (BSPs) of Facebook. With such an application, a municipality must submit cases in which WhatsApp is used.
The BSP (including Obi4Wan and MessageBird) completes the request together with the municipality. Facebook indicates that possible services or topics are: crisis response, permits, agreements, municipal services and tourism. Promotion, political campaigning, collecting voter data or any form of electoral influence are not allowed.
Furthermore, the WhatsApp Government program does not allow the involvement of so-called Independent Software Vendors (ISVs). An ISV is a third party involved in the provision of services in conjunction with a BSP and the end customer.
Source: Nieuws – Emerce by www.emerce.nl.
*The article has been translated based on the content of Nieuws – Emerce by www.emerce.nl. If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!
*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.
*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!