On the occasion of the launch Mark Awards, awards for business and professional success of experts from companies in Serbia, we asked marketing and communication professionals – what it means for them to leave a mark on the market, but also how they assess their position in companies today. She is our interlocutor today Olivera Papestijević, Marketing Director, Carnex.
What does it mean for you to leave a mark on the market?
Without much explanation, any good campaign, logo or brand that is original must leave a mark on the market. I could only add the most important thing: “To be the same, special, free, only my own”. One of my favorite verses defines everything that a brand should carry: the best of tradition, creativity that encourages originality; optimism and freedom that requires courage. What is best – it remains. That is why it is important to leave a mark – to show the best of ourselves and the brand.
How would you rate the position of marketing and communication professionals in companies today? Should they be members of the board of directors?
In order to achieve the goal on the market, but also to leave a mark in society, every idea and communication must be harmonized with the conditions of business and the market. As this directly affects the position and image of the brand, an expert team should participate in every decision-making process. That is why I think that marketing and PR, as sectors that are most important in communication processes, should definitely be part of the board. Of course, it goes without saying that each sector should be led by professionals in their field and that everyone should be involved in making important decisions.
Why is it important to have an award in the market that is given to individuals for personal business and professional success, such as the Mark Awards?
I see the awards as an incentive and as a challenge. It is always nice to get recognition from the public, and especially experts, which is an even greater responsibility, and that is a challenge. In the end, the reward is your personal success, which can empower you in your life and career, because it is a confirmation that you did a good job.
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Source: PORTAL by marketingmreza.rs.
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