Since the 1980s, Moschino has been known as a brand that dares to explore new areas of fashion. Their luxurious ready-to-wear clothing is characterized by bold colors and prints and is often discussed in the fashion world.
Moschino was founded in Italy in 1983 by Franco Moschino. Originally he wanted to be a painter, but he translated his love for prints and color into fashion design. After working as an illustrator with the Italian fashion house Versace, the graduate of the Istituto Marangoni started his own brand name. Moschino soon became known for his interpretation of classic styles from other houses, putting his own spin on them and adding confidence and daring to the designs.
Over the years, Moschino developed an unmistakable design language, including polka dot and fruit prints, symbols such as hearts and peace signs, as well as gold jewelery and quilted leather bags. The brand quickly became a star in the Italian and international fashion spheres, presenting its collections in shows and fashion shoots with renowned magazines. Over time, Moschino has added several lines to its brand, such as Moschino Cheap and Chic, a secondary, more budget-friendly line for women, as well as Love Moschino, a mixed line for men and women that plays even more with positivity and playfulness in fashion. In 2013, the brand was acquired by designer Jeremy Scott. Under Scott’s reign, the brand took a theatrical and ironic take on fashion, with perfumes in the form of cleaning products, over-the-top collections inspired by Marie Antoinette, collaborations with Barbie and adapted versions of iconic logos such as McDonalds.
Moschino continues to push the boundaries of conventional fashion, focusing on camp-themed fashion shows that often pay tribute to artistic movements or characters, pop culture phenomena, and Moschino’s own legacy.
Source: fashionunited.nl by fashionunited.nl.
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