What will be the behavior of the Spaniards this holidays?

These are the preferences of Spaniards for the 2021 holidays, as well as the main trends in this field.

With the arrival of good weather and holidays just around the corner, we Spaniards have our minds already planning our destinations and days off. 70% say they are willing to do it and, specifically, 30% are more eager than ever. A fact that was to be expected after a year of restrictions and perimeter closures.

This is how the study concludes ‘Vacation 2021: the keys to the return‘ What have you done IPG Media Brands to find out how this summer season is presented and discover the most outstanding trends in this field.

Regarding accommodation, the report indicates that most will continue to book at resorts. In this sense, 32% prefer hotels, hostels and hostels, while 19% opt for tourist apartments and 13% choose rural houses. We also observe that, as is usual in our market, 36% will opt for their second residence.

If we talk about months, August is the favorite month for 42% of Spaniards. The rest plans to be divided between the second half of June, July and the first of September.

National tourism continues to triumph in the face of leaving the country’s borders this holidays

The national tourism trend will continue this summer. The majority, 53% will travel to another Autonomous Community and 22% will move within its autonomous borders. Although the preference for Spain is unquestionable, there are those who will opt for other places. 15% plan to travel through Europe and 9% will do so outside of European territory.

Regarding the activities selected for this period, the beach is presented as the first option for many. 53% affirm that they will enjoy the coast this summer, followed by nature tourism with 31% and, finally, urban tourism with 17%.

In addition, such are our desire that we are taking care of planning ahead. According to the results, 42% of vacationers have already formalized their reservation or have planned it a month or more in advance.

The forecasters are followed 32% who prefer to postpone formalization until a few days or a few weeks before to leave. It seems that the current situation continues to generate some uncertainty and fear of the appearance of new restrictions that could interfere with what was planned.

“What we also detect is that inspiration is increasingly digital” he points out Carmen bielsa. After the recommendation of family and friends (23%), users are guided by content on social media and travel blogs, in 16% and 14% of the occasions, respectively.

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Source: Marketing Directo by www.marketingdirecto.com.

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