What technologies will marketers stick to like limpet in 2021?

MarketingReal-time marketing, analytics and AI, the most important technologies for marketers in 2021

Real-time marketing, analytics and artificial intelligence are the three emerging technologies that will have the most profound impact on marketers’ strategies in 2021.

Technology has ended up becoming the second skin of marketing, which does not lose rubble, therefore, of the latest “techies” innovations. However, it appears that real-time marketing, analytics, and artificial intelligence are the three emerging technologies that will have the most profound impact on marketers’ strategies over the next twelve months. This follows at least from.

270 marketing professionals took part in the report, 31% of which worked professionally in B2B companies, 43% in B2C companies and 26% in hybrid-type corporations.

43% of marketers consulted in their study by Ascend2 say that real-time marketing is among the emerging technologies that will have the most impact on their general marketing strategy in the coming months. 36% cite analytics and another 36% bring up artificial intelligence.

Less popular in the eyes of marketers are technologies such as «customer data platforms» (34%), data consolidation (30%), programmatic buying (22%), multi-touch attribution (20%), voice search (16%) and blockchain (12%) ).

On the other hand, when evaluating the use of new technologies for marketing purposes, marketers mainly take into account their Easy to use (55%), associated costs (37%) and customization possibilities (36%).

considerations ascend2

In the implementation of new marketing technologies, marketers basically run into three major challenges: budget limits (45%), execution of strategies (43%) and assessment of the adequacy of technologies (38%).

challenges ascend2

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Source: Marketing Directo by www.marketingdirecto.com.

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