Every year international technology fairs show us which products will improve our lives in the coming months. Now, P&G shows how innovations and technologies based on deep consumer insights can impact the everyday lives of 5 billion people around the world.
When humanity thinks of the future, imagine flying cars cruising the city streets u homes so digitized that a ‘robot’ takes care of everything necessary within the four walls of a house. Nothing is further from reality. That future, coldly thought out and down to earth, is getting closer and closer.
Every year international technology fairs show us which products will improve our lives in the coming months. Beyond the imaginary flying cars, the truth is that the big companies outnumber each year by launch innovative products on the market designed for the short term that do wonders for consumers, not only in technological terms but also with other important characteristics for customers such as social responsibility and sustainable consumption.
Now, the consumer products company Procter & Gamble launches its new virtual immersive experience ‘P&G LifeLab Everyday’ at the first entirely online Consumer Electronic Show (CES), where it combinesto the digital experience with virtual reality to show how innovations and technologies based on deep consumer insights can impact the daily lives of 5 billion people around the world.
“In an era of massive disruption, consumers are increasingly turning to trusted and trusted products the highest quality to accompany them in their daily life“Said Marc Pritchard, P&G Chief Brand Officer. “Our virtual LifeLab Everyday demonstrates how technology empowers innovative products and how we at P&G remain at the forefront of this transformation, creating brands that make life a little easier and the future a little more promising every day.”
Visitors to this digital experience will be able to see the exhibition and interact virtually with a host of technologies and innovations for the home respectful with the planet. These are the products:
The toothbrush that reinvents brushing from within, including innovative features and designs that maximize performance. Its frictionless magnetic drive and novel head combine oscillating and rotating bristles with micro-vibrations for a professional cleaning sensation every day.
“The cleanest way to clean,” they explain from the company. EC30 reinvents cleaning to make it more sustainable than traditional liquids, eliminating water, including only essential chemicals and eliminating plastic from its packaging. It is activated in just seconds with water, transforming into a powerful foam that cleans in depth.
Febreze Fade Defy Plug
The first plug-in air freshener with built-in microchip technology that digitally controls the optimal amount of aroma to be released, maintaining a pleasant smell during its 50-day duration
A revolution in home disinfection that keeps surfaces protected from the spread and growth of bacteria for 24 hours, even after multiple touches
Dawn Powerwash Dish Spray
An innovative product that allows cleaning while cooking to stay one step ahead of dirt. The foam of the spray adheres to the food avoiding having to soak it and manages to eliminate the fat 5 times faster, reducing the process to three simple steps: spray, clean and rinse the dishes.
The 50L Home Coalition
One spearheaded by P&G that addresses the sustainable use of water both in households and at the urban level. The project works with industries and organizations and it relies on technology and usage policies to address water scarcity in urban areas.
After CES is over, you will remain at www.pglifelab.com. “We see a promising future for P&G LifeLab beyond CES,” said the company’s director of design, Phil Duncan. «We are investing in this virtual platform because we believe that the best way to continue to engage with consumers, partners, the media and other collectives around the world is inviting them to join us on the other side of the screen, no matter when or where they are, “he added.
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