2btube presents the first ranking of the most successful brands in Spain on YouTube, and the channels that lead are Red Bull, IMC Toys, BBVA, PlayStation Spain and Epic Game.
YouTube now reaches 21 million Spaniards of all ages, which represents more than 82% of the total population according to. And, while virtually all of the major advertisers have a presence on YouTube, there are some brands that stand out especially, reaching hundreds of thousands or millions of followers, thanks to its commitment to a content marketing strategy on this platform.
, a Spanish media group specialized in connecting with young audiences and a leading agency in creation, production, and channel management on YouTube, has analyzed YouTube channels of more than 200 brands in and, based on the number of subscribers and the type of content published, presents the first ranking of Spanish brands according to their success on YouTube.
In this study, the channels produced by brands that sell products or services in Spain have been taken into account, excluding those companies whose business or part of it is the creation of content, such as media, production companies, record companies, sports leagues and clubs, channels and television programs.
What’s more, The type of content published has been analyzed to rule out those brands whose YouTube channels are only repositories of spots that they use to serve advertising on the platform and all those who have not been active in recent months.
In this way the resulting ranking is a reflection of the brands that are investing in creating original content -branded content- for their own Spanish channels on YouTube and that thanks to this they have with a community of more than 290,000 subscribers.
Ranking of the most successful brands in Spain on YouTube
Lead the Red Bull ranking, which has been betting on content marketing for years to communicate the ‘powers’ of its product, associating itself with strong emotions through a positioning focused on sports and activities that require great ‘energy’. On YouTube they have a channel focused on their event “Batalla de Los Gallos”, an improvised rap competition.
Channels produced by toy companies like IMC Toys (Kitoons), Famous (Mundo Pinypon y The Bellies Babies) o Mattel (Barbie); and those associated with companies in the video game sector such as PlayStation, Ubisoft, Nintendo, Epic Games (Fortnite) o EA Sports; son los great references on this platform Because their target is completely digital and, if they want to reach them, they must do so through YouTube.
But we also find telecommunications companies such as Vodafone; of beauty like Maybelline y L’Oréal; feeding like Nestle; finance like BBVA and the retail sector as Leroy Merlin.
By last, In this top20 we also find brands that we are not used to seeing in the lists of large advertisers in Spain; as is the case with erotic product stores Platanomelón, Sexplace and Diversual; and the sports nutrition brand Myprotein.
2btube, which has managed the channels of several brands in that ranking and among its most outstanding success stories is that of the PlayStation Spain channel, ensures that all companies could take advantage of YouTube to create communities and connect with the digital audience.
“This ranking shows that any company could develop a large community of fans and customers. if it opted for a specific value content strategy for this platform ”, he says Fabienne Fourquet, CEO of 2btube “This would allow them to communicate their news directly to the public and that their followers are aware of their new products, among other benefits associated with the company’s brand image and increasing its visibility in Google search results.”
Resources for brands looking to boost their YouTube channel
With the intention that all brands that aspire to achieve a prominent position in that ranking next year, know what are the keys to success on YouTube, 2btube has published its own “YouTube Planner”. It is an ebook that explains all the steps to follow, with fillable templates so that any brand can use it and design their own content strategy. It can be downloaded for free.
Likewise, for those companies that do not have the capacity to undertake the project themselves, this agency recently launched , a turnkey product that combines digital strategy, content production services and professional channel management.
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Source: Marketing Directo by www.marketingdirecto.com.
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